app promotion

Are you having trouble getting users to download your mobile app? Maybe you’re frustrated because, despite your best efforts, it doesn’t get downloads or engagement. Don’t worry. We know how it feels to be discouraged, wondering if your app will ever succeed. Luckily, there are ways to leave this feeling behind with proven promotion strategies. …

app store optimization best practices

Do you need help giving your app the spotlight it deserves? Or have you spent countless hours developing an app that struggles to gain traction? It’s frustrating. Your app has potential, but getting it noticed feels like finding a needle in a haystack. Don’t worry. At Nativo, we’ve seen other app development companies overcome these …

website maintenance for small business

Your small business website has the potential to be a game-changing marketing and sales tool. However, if not properly maintained, it can become a problem, impacting your business’ success. We have compiled a list of the top eight small business website maintenance strategies to help you transform weaknesses into higher engagement, conversion rates, and traffic …

ecommerce ux best practices

Prioritizing user experience during eCommerce website development can increase customer satisfaction, drive conversions, and set you up for long-term success. Our guide gives insight into eCommerce UX best practices to create a seamless and enjoyable online shopping experience for your customers.  What Is UX in eCommerce? In eCommerce, user experience, or UX, refers to the …

differentiated marketing

Have you ever felt lost in the digital marketing scene, struggling to stand out? Differentiated marketing is your superhero gear. It turns “blah” into “wow” by making your offerings relevant, customers hooked, and your brand a hit. Unlike a one-size-fits-all marketing strategy, a differentiated marketing strategy helps you tailor your approach to meet the specific …

security for ecommerce websites

Are you confident that your eCommerce store is not subject to cyber threats? Think again; it’s an alarming fact. DataProt estimates that 88% of professional hackers can infiltrate an organization within 12 hours.  As you read this, cybercriminals are roaming the web, searching for weaknesses in sites like yours. But there’s hope. You can minimize …

ecommerce website development

Imagine you go to a restaurant, hoping for a great dining experience, but you get slow service and unappetizing food instead. Would you ever go back to that restaurant? Probably not. Similar things can happen if your eCommerce website provides a poor customer experience. At Nativo, we can help your eCommerce platform stand out. Our …

ecommerce security

Small businesses are tempting targets for cybercriminals. They know smaller shops lack the robust security of larger ones. That’s why implementing eCommerce security measures is mandatory. Discover how to protect your customers’ data, meet compliance standards, and safeguard your eCommerce website against cyber threats. Here at Nativo, we’ll reveal how to do it right. Common …

cro marketing

Driving traffic to one’s website is undeniably important. But attracting visitors is only half the battle. What truly separates a successful digital strategy from an average one is the ability to engage and convert that existing traffic. You’ve invested time, money, and effort into crafting a beautiful website. Yet if those visitors aren’t taking the …

lifecycle marketing

A smooth customer journey can be the difference between business growth and decline. Therefore, effectively handling each stage matters. Whether your customer is just becoming aware of your offering or already making a purchase, at Nativo, we can help you nurture this relationship to provide consistent engagement. Our team of lifecycle marketing experts can create …

is web development dying

A well-developed website is instrumental in customer acquisition and retention for businesses across all industries. A company’s online presence has become a crucial factor in establishing credibility, attracting potential customers, and maintaining a loyal customer base.  However, there have been speculations surrounding the fate of web development in the coming years. Is web development dying? …

automotive seo

As an automotive business owner, you constantly seek ways to outshine your competitors, attract more customers, and drive your business toward long-term success. But in a competitive industry, you must implement solid strategies to achieve your goals. As the automotive industry continues to grow and adapt to the digital landscape, automotive SEO has appeared as …

Picture this: a fully booked appointment schedule and a thriving dental practice. It’s not a dream—it’s the result of unlocking the potential of SEO for your website.  As online searches have become increasingly common, the importance of online visibility for your dental practice cannot be overstated. People no longer rely on word-of-mouth or the Yellow …

seo lead generation

Search engine optimization (SEO) has become a cornerstone of digital marketing, empowering businesses to enhance their online presence and attract targeted and qualified organic traffic. However, the impact of SEO extends beyond visibility and rankings on search engine results pages. It plays a crucial role in lead generation, enabling businesses to capture the attention of …

real estate seo

Are you struggling to reach new customers and boost your online presence for your real estate business? You’re not alone in facing these challenges. When crafting your digital marketing efforts, some factors can positively or negatively affect the online presence of your real estate business. The good news is that with a strong real estate …

We’ve all heard about search engine optimization and know it is a great strategy to position your content on search engines organically. But it’s hard to establish the differences between the two approaches in discussion: technical SEO and content SEO. SEO significantly impacts your website’s visibility, organic traffic, and overall online presence. Investing in SEO …

how user experience affects seo

User experience (UX) and search engine optimization (SEO) are often viewed as unrelated subjects. Unfortunately, this mistake can have far-reaching and potentially costly consequences for your digital marketing strategy. If you’ve ever wondered how user experience affects SEO, you will be surprised to learn that they are, in fact, deeply intertwined. The user experience heavily …

Successful franchise businesses rely heavily on franchise advertising to attract potential customers. Traditional advertising methods can be expensive and may not deliver the desired results when attracting franchise owners.  This is where digital advertising comes in. Digital marketing efforts can be more cost-effective than traditional marketing methods.  Nowadays, digital marketing campaigns allow you to tailor …

Have you ever wondered why visitors leave your website so quickly? The type of content you offer will determine what a good average for the time-spent metric looks like. If, on average, users spend less than a few seconds on a page while reading a lengthy article, something needs to be fixed.  However, you should …

Graphic designer team working on web design using color swatches editing artwork using tablet and a stylus At Desks In Busy Creative Office

Your website is the primary way you speak to your target audience. It dramatically affects how well your business performs. For this very important reason, you should hire a web design firm or an experienced service provider to help create a site that will bring in customers and boost your business. Doing so will put …

There is a point where your digital marketing agency needs to grow. We’re all in this together and want the same thing: to grow our client base of satisfied customers. Imagine you need to provide more SEO services and don’t have the infrastructure to handle all SEO-related tasks. In this blog entry, we’ll see two …

Partnering with a nearshore white-label SEO provider can get you a great return on investment. Compared to US-based vendors, companies in Latin America operate with a low-cost structure, which can only translate into benefits for your business. Simply put: partnering with a white-label company enables your brand to provide the same or better results for …

A lead is a marketing term for a potential customer, an individual, or an organization who might be interested in a product/service that you offer. In the e-commerce market, lead generation is critical to your business processes because it helps achieve constant growth and continued success. Usually, generating leads is the first step in the …

Here’s How White Label SEO Can Save Your Life If you manage a digital marketing agency but don’t have all the resources needed to provide your clients with the right solutions, consider partnering up with a company qualified to support you with white-label SEO services. You’ll provide comprehensive benefits to your clients and keep your …

Nativo will help you leverage an effective digital marketing strategy

How SaaS Businesses Can Benefit from SEO and PPC Services Grow Your SaaS Business With These Exceptional Options SaaS or software-as-a-service allows you to access applications or services in the cloud. Most of the time, you don’t need to install and maintain software, but there are some exceptions. They are also called web-based software, on-demand …

Benefits of Building an App for the Healthcare Industry Find Out How They’re Changing the Medical Industry Technology is revolutionizing how we live and work, creating tremendous opportunities for businesses to succeed. Given the COVID-19 pandemic and technological advances, the healthcare industry has started to implement software to provide health services in an accessible way. …

In the new 2022 tech era, it’s not just an advantage to have marketing automation, but a requirement in scaling your business. A recent Harvard Business Review article assures that “the point of digital transformation isn’t to become digital, it’s to generate value for the business”.  Marketing automation is the system or process of making …

Are You a Distant Boss or a Remote Leader?

Aspiring to be a leader instead of just a boss isn’t a new concept. But since 2020, many experienced leaders have been leading remotely for the first time. And like everyone else, they’ve faced a whole new set of challenges.  In this post, we’ll address the challenges as well as the benefits of remote work. …

WOMEN’S LEADERSHIP IN TECH

Although it’s obvious to most of us that the tech industry would benefit widely from closing the gender gap, we don’t always know how to foster an environment for women’s involvement and leadership. As companies face a tech talent shortage, recruiting and retaining female candidates adds an extra challenge to the talent acquisition process.   That’s …

Negative keywords are an essential part of optimizing PPC campaigns

With Covid-19 having accelerated the need for digital transformation, the demand continues to outweigh the availability of developers, analysts, support, engineers, and IT specialists.  Therefore, companies must pursue new initiatives to overcome the IT skills gap in this competitive labor market.  A few of the initiatives companies are exploring include:  Hiring candidates from non-traditional backgrounds …

digital-marketing-trends

One powerful lesson 2020 taught us has been the importance of technology in business no matter the size of the company. Due to recent extraordinary circumstances, companies had to shift commercial efforts and focus on connecting to customers online.     However, structural change isn’t something that happens overnight and many businesses remain in the process of …

The IT recruitment Strategy

IT recruitment is a time and labor-intensive process that is increasingly becoming more arduous.  More and more companies are struggling to find the right talent to fill IT gaps. As a result, they’re dealing with stunted growth and unfulfilled potential.  In just three months in 2019, U.S. federal employment data revealed 918,000 unfilled IT jobs. …

how to find a transparent it services provider

Technologies that were once a competitive advantage have become a precious commodity in business.  Even the smallest start-ups are now investing in e-commerce sites, mobile applications, and business software.   Due to the shortage of tech specialists, U.S.-based companies turn to IT service providers to help keep up with demand. 94% of IT companies report using …

IT Outsourcing vs Staff Augmentation

All across the U.S. the words ‘outsourcing’ and ‘staff augmentation’ make the working-class cringe. It’s a knee-jerk reaction embedded in the culture, economy, and politics. Because, for many, these words translate to ‘job loss’. But why is that? And how are these negative connotations unfairly impacting the IT industry? We’ll dig into these topics as …