Lead Acquisition Strategies in the Hospitality and Tourism Industry A lead is a marketing term for a potential customer, an individual, or an organization who might be interested in a product/service that you offer. In the e-commerce market, lead generation is critical to your business processes because it helps achieve constant growth and continued success. …

Here’s How White Label SEO Can Save Your Life If you manage a digital marketing agency but don’t have all the resources needed to provide your clients with the right solutions, consider partnering up with a company qualified to support you with white-label SEO services. You’ll provide comprehensive benefits to your clients and keep your …

How SaaS Businesses Can Benefit from SEO and PPC Services Grow Your SaaS Business With These Exceptional Options SaaS or software-as-a-service allows you to access applications or services in the cloud. Most of the time, you don’t need to install and maintain software, but there are some exceptions. They are also called web-based software, on-demand …

Benefits of Building an App for the Healthcare Industry Find Out How They’re Changing the Medical Industry Technology is revolutionizing how we live and work, creating tremendous opportunities for businesses to succeed. Given the COVID-19 pandemic and technological advances, the healthcare industry has started to implement software to provide health services in an accessible way. …

In the new 2022 tech era, it’s not just an advantage to have marketing automation, but a requirement in scaling your business. A recent Harvard Business Review article assures that “the point of digital transformation isn’t to become digital, it’s to generate value for the business”.  Marketing automation is the system or process of making …

Are You a Distant Boss or a Remote Leader?

Aspiring to be a leader instead of just a boss isn’t a new concept. But since 2020, many experienced leaders have been leading remotely for the first time. And like everyone else, they’ve faced a whole new set of challenges.  In this post, we’ll address the challenges as well as the benefits of remote work. …

WOMEN’S LEADERSHIP IN TECH

Although it’s obvious to most of us that the tech industry would benefit widely from closing the gender gap, we don’t always know how to foster an environment for women’s involvement and leadership. As companies face a tech talent shortage, recruiting and retaining female candidates adds an extra challenge to the talent acquisition process.   That’s …

IT Staffing Services as a Business Strategy

With Covid-19 having accelerated the need for digital transformation, the demand continues to outweigh the availability of developers, analysts, support, engineers, and IT specialists.  Therefore, companies must pursue new initiatives to overcome the IT skills gap in this competitive labor market.  A few of the initiatives companies are exploring include:  Hiring candidates from non-traditional backgrounds …

digital-marketing-trends

One powerful lesson 2020 taught us has been the importance of technology in business no matter the size of the company. Due to recent extraordinary circumstances, companies had to shift commercial efforts and focus on connecting to customers online.     However, structural change isn’t something that happens overnight and many businesses remain in the process of …

The IT recruitment Strategy

IT recruitment is a time and labor-intensive process that is increasingly becoming more arduous.  More and more companies are struggling to find the right talent to fill IT gaps. As a result, they’re dealing with stunted growth and unfulfilled potential.  In just three months in 2019, U.S. federal employment data revealed 918,000 unfilled IT jobs. …

how to find a transparent it services provider

Technologies that were once a competitive advantage have become a precious commodity in business.  Even the smallest start-ups are now investing in e-commerce sites, mobile applications, and business software.   Due to the shortage of tech specialists, U.S.-based companies turn to IT service providers to help keep up with demand. 94% of IT companies report using …

IT Outsourcing vs Staff Augmentation

All across the U.S. the words ‘outsourcing’ and ‘staff augmentation’ make the working-class cringe. It’s a knee-jerk reaction embedded in the culture, economy, and politics. Because, for many, these words translate to ‘job loss’. But why is that? And how are these negative connotations unfairly impacting the IT industry? We’ll dig into these topics as …