Insights

In the new 2022 tech era, it’s not just an advantage to have marketing automation, but a requirement in scaling your business. A recent Harvard Business Review article assures that “the point of digital transformation isn’t to become digital, it’s to generate value for the business”.  Marketing automation is the system or process of making …

Continue reading “The Evolution of Marketing Automation: the Right Path to Business Scaling”

SEO is evolving and people need to adapt to its newest techniques to continue improving site visibility. According to WordStream “approximately 61% of marketers believe that SEO is the key to online success”, which is why modern businesses are spending 41% of their marketing budget on it. Search Engine Optimization is the process of making …

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It may not be as simple to start out a business as it was 5 years ago, but today there are many opportunities to become successful through e-commerce. As the current market has shifted to digital transformation, almost every single business has had to adapt to online transactions to continue selling. A 2020 Statista article …

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If you have a web development company or a digital agency; if you’re a CTO or own a business that needs to build a web application – you’ve likely considered hiring a remote web development team. But if you’ve never worked with a remote team before or if you’ve had poor experiences in the past, …

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Streamlined, transparent, and exceptional — at Nativo, we deliver top-class solutions and services for our clients all over the world. Located in Costa Rica and Nicaragua, our team has been in the business since 2011, helping startups and SMEs achieve their goals. We work as a tribe to bring your ideas to life — whether …

Continue reading “Clutch Celebrates Nativo as Nicaragua’s Leading Web Developer for 2021”

The number of social media users is expected to reach 3.09 billion this year. In 2019 and 2020, the average person spent 2 hours and 25 minutes per day on social media. Gartner estimates that companies have prioritized digital marketing and social media in such a way that social ad spend and technology now comprise …

Continue reading “Social Media Managers: Can You Benefit from Hiring One and What to Look for”

Aspiring to be a leader instead of just a boss isn’t a new concept. But since 2020, many experienced leaders have been leading remotely for the first time. And like everyone else, they’ve faced a whole new set of challenges.  In this post, we’ll address the challenges as well as the benefits of remote work. …

Continue reading “Are You a Distant Boss or a Remote Leader? 9 Tips for Effective Remote Leadership”

Although it’s obvious to most of us that the tech industry would benefit widely from closing the gender gap, we don’t always know how to foster an environment for women’s involvement and leadership. As companies face a tech talent shortage, recruiting and retaining female candidates adds an extra challenge to the talent acquisition process.   That’s …

Continue reading “Diversity Breeds Innovation: How to Foster Women’s Leadership in Tech”

Mobile apps allow businesses to connect with customers through their mobile devices. But there are factors that come into play whether or not you need to develop your mobile app. And if ever the signs tell you that you need one, how do you ensure that the development process goes smoothly without breaking the bank …

Continue reading “Nativo Wins First 5-Star Review for Mobile App Development Solutions”

Think about the senior developer who is about to go on maternity leave for a few months or the project manager who has a magnificent idea for a product but doesn’t have access to certain expertise. What would you do?”  Damian Scalerani, Forbes Business Council As businesses increasingly tap into technology to improve efficiency and …

Continue reading “When to Use and Not Use IT Staff Augmentation: A Practical Guide”

With Covid-19 having accelerated the need for digital transformation, the demand continues to outweigh the availability of developers, analysts, support, engineers, and IT specialists.  Therefore, companies must pursue new initiatives to overcome the IT skills gap in this competitive labor market.  A few of the initiatives companies are exploring include:  Hiring candidates from non-traditional backgrounds …

Continue reading “IT Staffing Services as a Business Strategy: 13 Surprising Statistics”

One powerful lesson 2020 taught us has been the importance of technology in business no matter the size of the company. Due to recent extraordinary circumstances, companies had to shift commercial efforts and focus on connecting to customers online.     However, structural change isn’t something that happens overnight and many businesses remain in the process of …

Continue reading “6 Practical Digital Marketing Trends for Small & Midsize Businesses in 2021”

What to Look for and How to Ethically Source a Remote Team  Just last year many of the U.S.’s most influential business leaders signed a public statement, declaring that business is no longer just about profits.  According to the statement, businesses are innately responsible for the well-being of their employees, their suppliers, the communities where …

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IT recruitment is a time and labor-intensive process that is increasingly becoming more arduous.  More and more companies are struggling to find the right talent to fill IT gaps. As a result, they’re dealing with stunted growth and unfulfilled potential.  In just three months in 2019, U.S. federal employment data revealed 918,000 unfilled IT jobs. …

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Technologies that were once a competitive advantage have become a precious commodity in business.  Even the smallest start-ups are now investing in e-commerce sites, mobile applications, and business software.   Due to the shortage of tech specialists, U.S.-based companies turn to IT service providers to help keep up with demand. 94% of IT companies report using …

Continue reading “How to Find the Right IT Service Provider – Focus on Transparency”

All across the U.S. the words ‘outsourcing’ and ‘staff augmentation’ make the working-class cringe. It’s a knee-jerk reaction embedded in the culture, economy, and politics. Because, for many, these words translate to ‘job loss’. But why is that? And how are these negative connotations unfairly impacting the IT industry? We’ll dig into these topics as …

Continue reading “IT Outsourcing Vs Staff Augmentation: The Stigma, the Differences, and the Strategies.”

We’re thrilled to announce that DotCreek is now Nativo, and we’re commemorating our 10-year anniversary with a new look, new logo, and new name. Welcome to Nativo After 10 years of exciting growth, we’ve decided to kick off a fresh decade with an image that reflects the evolution of our core values and company culture.  …

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