Find useful articles about technology and the way it is shaping our lives and the business world.
The debate surrounding the value of SEO (Search Engine Optimization) investments rages in the vast and ever-changing digital marketing realm. As we find ourselves in 2023, it becomes crucial to explore the current state of SEO and unravel the misconceptions that have clouded its true worth. Search engine optimization is a vital marketing technique. Brands, …
Continue reading “Separating Fact from Fiction: Is SEO Worth It in 2023?”
The Internet is the ultimate game-changer for businesses of all sizes, and web design is its cornerstone. It has always impacted how we communicate, do business, and share information. From the early days of the internet, when websites were little more than a collection of text and images, to today’s highly interactive, cutting-edge designs. So, …
Continue reading “Why Is Web Design Important for Business Success?”
All businesses reach a point where they start to wonder how to improve user experience on website interfaces. They come face to face with the fact that user expectations are evolving. Thankfully, there are many ways to improve your website’s user experience, including navigation, design, and content. Users are getting pickier by the second and …
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User experience (UX) and search engine optimization (SEO) are often viewed as unrelated subjects. Unfortunately, this mistake can have far-reaching and potentially costly consequences for your digital marketing strategy. If you’ve ever wondered how user experience affects SEO, you will be surprised to learn that they are, in fact, deeply intertwined. The user experience heavily …
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UX design is important for your business because it helps create a better customer experience that results in increased customer satisfaction and loyalty. If a better customer experience seems insignificant and you still wonder why UX design is important, remember the last time you entered a website or app and got frustrated. You entered hoping …
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Successful franchise businesses rely heavily on franchise advertising to attract potential customers. Traditional advertising methods can be expensive and may not deliver the desired results when attracting franchise owners. This is where digital advertising comes in. Digital marketing efforts can be more cost-effective than traditional marketing methods. Nowadays, digital marketing campaigns allow you to tailor …
Continue reading “How an Agency Can Help Your Franchise Advertising Stand Out”
As an HVAC business owner, you might feel like it’s tough to get noticed in a competitive market or worry about losing potential customers to other HVAC companies with better online visibility. But don’t worry, there are various marketing techniques specifically for HVAC businesses that can help you promote your business and stand out. In …
Continue reading “The Ultimate Guide to Market Your HVAC Business”
If you’re looking for professional web design for a family law practice, you’ve come to the right place. At Nativo, we want to share tips that every family law group should implement to improve their marketing strategies and attract more clients. Websites for family law attorneys should be soothing and confident so that visitors feel …
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A Critical Look at WordPress and Shopify for SEO: Which Platform is Right for You? As a business owner, you need to identify a platform that is not only SEO-friendly but also meets your specific requirements and budget range. In that case, you may ask yourself: Is WordPress or Shopify better for SEO? WordPress SEO …
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If you want to find out more about a new restaurant or bar, where do you go? That’s right, Yelp! On the Yelp platform, you can read honest customer reviews about a wide range of local businesses in your area. Yelp started in 2004, and since then, it has earned a reputation as a popular …
Continue reading “Should Your Business Care About Yelp in 2023? Let’s Find Out”
Customer reviews, such as Google reviews, play an important role in decision-making when people look for products or services online. Online reviews are comments or ratings left by people who have purchased a product or used a service. These reviews can include information about the quality of the product, customer service, or other aspects of …
Continue reading “How to Encourage Customers to Leave Reviews & Feedback”
Did you know most people, especially Gen Z, and Millennials, are more likely to choose a restaurant or bar based on social media and reviews? It can be frightening for you as a restaurant owner or manager, but it can also be a massive opportunity for your restaurant. Social media has become integral to any …
Continue reading “FREE & Ready To Use Restaurant Social Media Calendar Template”
Social media has become an essential tool for businesses of all sizes and types, including rental businesses. Nowadays, having a solid presence on social media can provide rental businesses with a variety of benefits and help them reach new customers, engage with current ones, and build a strong brand reputation. The first significant benefit of …
Continue reading “The Social Media Blueprint for Short-Term Rental Businesses”
Have you ever wondered why visitors leave your website so quickly? The type of content you offer will determine what a good average for the time-spent metric looks like. If, on average, users spend less than a few seconds on a page while reading a lengthy article, something needs to be fixed. However, you should …
Professional Web Design Benefits: Allow an Expert to Create Your Website Your website is the primary way you speak to your target audience. It dramatically affects how well your business performs. For this very important reason, you should hire a web design firm or an experienced service provider to help create a site that will …
Four Tips to Create Eye-Catching CTAs for Your Website Calls to action, or CTAs, are crucial not only for your website’s design but also for converting visitors into customers. The CTAs you create could also discourage customers from taking the desired action. For this reason, you have to ensure that your website offers visitors clear …
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There is a point where your digital marketing agency needs to grow. We’re all in this together and want the same thing: to grow our client base of satisfied customers. Imagine you need to provide more SEO services and don’t have the infrastructure to handle all SEO-related tasks. In this blog entry, we’ll see two …
Partnering with a nearshore white-label SEO provider can get you a great return on investment. Compared to US-based vendors, companies in Latin America operate with a low-cost structure, which can only translate into benefits for your business. Simply put: partnering with a white-label company enables your brand to provide the same or better results for …
Continue reading “White label SEO services for agencies: 6 tips to choose the right SEO Provider”
Lead Acquisition Strategies in the Hospitality and Tourism Industry A lead is a marketing term for a potential customer, an individual, or an organization who might be interested in a product/service that you offer. In the e-commerce market, lead generation is critical to your business processes because it helps achieve constant growth and continued success. …
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Here’s How White Label SEO Can Save Your Life If you manage a digital marketing agency but don’t have all the resources needed to provide your clients with the right solutions, consider partnering up with a company qualified to support you with white-label SEO services. You’ll provide comprehensive benefits to your clients and keep your …
How SaaS Businesses Can Benefit from SEO and PPC Services Grow Your SaaS Business With These Exceptional Options SaaS or software-as-a-service allows you to access applications or services in the cloud. Most of the time, you don’t need to install and maintain software, but there are some exceptions. They are also called web-based software, on-demand …
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Benefits of Building an App for the Healthcare Industry Find Out How They’re Changing the Medical Industry Technology is revolutionizing how we live and work, creating tremendous opportunities for businesses to succeed. Given the COVID-19 pandemic and technological advances, the healthcare industry has started to implement software to provide health services in an accessible way. …
In the new 2022 tech era, it’s not just an advantage to have marketing automation, but a requirement in scaling your business. A recent Harvard Business Review article assures that “the point of digital transformation isn’t to become digital, it’s to generate value for the business”. Marketing automation is the system or process of making …
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SEO is evolving and people need to adapt to its newest techniques to continue improving site visibility. According to WordStream “approximately 61% of marketers believe that SEO is the key to online success”, which is why modern businesses are spending 41% of their marketing budget on it. Search Engine Optimization is the process of making …
Continue reading “8 Best SEO Strategies for Ecommerce Websites”
It may not be as simple to start out a business as it was 5 years ago, but today there are many opportunities to become successful through e-commerce. As the current market has shifted to digital transformation, almost every single business has had to adapt to online transactions to continue selling. A 2020 Statista article …
Continue reading “The 7 Essentials to Your E-Commerce Website”
If you have a web development company or a digital agency; if you’re a CTO or own a business that needs to build a web application – you’ve likely considered hiring a remote web development team. But if you’ve never worked with a remote team before or if you’ve had poor experiences in the past, …
Continue reading “What to Consider When Hiring a Remote Web Development Team”
Streamlined, transparent, and exceptional — at Nativo, we deliver top-class solutions and services for our clients all over the world. Located in Costa Rica and Nicaragua, our team has been in the business since 2011, helping startups and SMEs achieve their goals. We work as a tribe to bring your ideas to life — whether …
Continue reading “Clutch Celebrates Nativo as Nicaragua’s Leading Web Developer for 2021”
The number of social media users is expected to reach 3.09 billion this year. In 2019 and 2020, the average person spent 2 hours and 25 minutes per day on social media. Gartner estimates that companies have prioritized digital marketing and social media in such a way that social ad spend and technology now comprise …
Continue reading “Social Media Managers: Can You Benefit from Hiring One and What to Look for”
Aspiring to be a leader instead of just a boss isn’t a new concept. But since 2020, many experienced leaders have been leading remotely for the first time. And like everyone else, they’ve faced a whole new set of challenges. In this post, we’ll address the challenges as well as the benefits of remote work. …
Continue reading “Are You a Distant Boss or a Remote Leader? 9 Tips for Effective Remote Leadership”
Although it’s obvious to most of us that the tech industry would benefit widely from closing the gender gap, we don’t always know how to foster an environment for women’s involvement and leadership. As companies face a tech talent shortage, recruiting and retaining female candidates adds an extra challenge to the talent acquisition process. That’s …
Continue reading “Diversity Breeds Innovation: How to Foster Women’s Leadership in Tech”
Mobile apps allow businesses to connect with customers through their mobile devices. But there are factors that come into play whether or not you need to develop your mobile app. And if ever the signs tell you that you need one, how do you ensure that the development process goes smoothly without breaking the bank …
Continue reading “Nativo Wins First 5-Star Review for Mobile App Development Solutions”
Think about the senior developer who is about to go on maternity leave for a few months or the project manager who has a magnificent idea for a product but doesn’t have access to certain expertise. What would you do?” Damian Scalerani, Forbes Business Council As businesses increasingly tap into technology to improve efficiency and …
Continue reading “When to Use and Not Use IT Staff Augmentation: A Practical Guide”
With Covid-19 having accelerated the need for digital transformation, the demand continues to outweigh the availability of developers, analysts, support, engineers, and IT specialists. Therefore, companies must pursue new initiatives to overcome the IT skills gap in this competitive labor market. A few of the initiatives companies are exploring include: Hiring candidates from non-traditional backgrounds …
Continue reading “IT Staffing Services as a Business Strategy: 13 Surprising Statistics”
One powerful lesson 2020 taught us has been the importance of technology in business no matter the size of the company. Due to recent extraordinary circumstances, companies had to shift commercial efforts and focus on connecting to customers online. However, structural change isn’t something that happens overnight and many businesses remain in the process of …
Continue reading “6 Practical Digital Marketing Trends for Small & Midsize Businesses in 2021”
What to Look for and How to Ethically Source a Remote Team Just last year many of the U.S.’s most influential business leaders signed a public statement, declaring that business is no longer just about profits. According to the statement, businesses are innately responsible for the well-being of their employees, their suppliers, the communities where …
IT recruitment is a time and labor-intensive process that is increasingly becoming more arduous. More and more companies are struggling to find the right talent to fill IT gaps. As a result, they’re dealing with stunted growth and unfulfilled potential. In just three months in 2019, U.S. federal employment data revealed 918,000 unfilled IT jobs. …
Technologies that were once a competitive advantage have become a precious commodity in business. Even the smallest start-ups are now investing in e-commerce sites, mobile applications, and business software. Due to the shortage of tech specialists, U.S.-based companies turn to IT service providers to help keep up with demand. 94% of IT companies report using …
Continue reading “How to Find the Right IT Service Provider – Focus on Transparency”
All across the U.S. the words ‘outsourcing’ and ‘staff augmentation’ make the working-class cringe. It’s a knee-jerk reaction embedded in the culture, economy, and politics. Because, for many, these words translate to ‘job loss’. But why is that? And how are these negative connotations unfairly impacting the IT industry? We’ll dig into these topics as …
We’re thrilled to announce that DotCreek is now Nativo, and we’re commemorating our 10-year anniversary with a new look, new logo, and new name. Welcome to Nativo After 10 years of exciting growth, we’ve decided to kick off a fresh decade with an image that reflects the evolution of our core values and company culture. …