how user experience affects seo

User experience (UX) and search engine optimization (SEO) are often viewed as unrelated subjects. Unfortunately, this mistake can have far-reaching and potentially costly consequences for your digital marketing strategy. If you’ve ever wondered how user experience affects SEO, you will be surprised to learn that they are, in fact, deeply intertwined. The user experience heavily …

Successful franchise businesses rely heavily on franchise advertising to attract potential customers. Traditional advertising methods can be expensive and may not deliver the desired results when attracting franchise owners.  This is where digital advertising comes in. Digital marketing efforts can be more cost-effective than traditional marketing methods.  Nowadays, digital marketing campaigns allow you to tailor …

Have you ever wondered why visitors leave your website so quickly? The type of content you offer will determine what a good average for the time-spent metric looks like. If, on average, users spend less than a few seconds on a page while reading a lengthy article, something needs to be fixed.  However, you should …

Graphic designer team working on web design using color swatches editing artwork using tablet and a stylus At Desks In Busy Creative Office

Professional Web Design Benefits: Allow an Expert to Create Your Website Your website is the primary way you speak to your target audience. It dramatically affects how well your business performs. For this very important reason, you should hire a web design firm or an experienced service provider to help create a site that will …

There is a point where your digital marketing agency needs to grow. We’re all in this together and want the same thing: to grow our client base of satisfied customers. Imagine you need to provide more SEO services and don’t have the infrastructure to handle all SEO-related tasks. In this blog entry, we’ll see two …

Partnering with a nearshore white-label SEO provider can get you a great return on investment. Compared to US-based vendors, companies in Latin America operate with a low-cost structure, which can only translate into benefits for your business. Simply put: partnering with a white-label company enables your brand to provide the same or better results for …

Lead Acquisition Strategies in the Hospitality and Tourism Industry A lead is a marketing term for a potential customer, an individual, or an organization who might be interested in a product/service that you offer. In the e-commerce market, lead generation is critical to your business processes because it helps achieve constant growth and continued success. …

Here’s How White Label SEO Can Save Your Life If you manage a digital marketing agency but don’t have all the resources needed to provide your clients with the right solutions, consider partnering up with a company qualified to support you with white-label SEO services. You’ll provide comprehensive benefits to your clients and keep your …

Nativo will help you leverage an effective digital marketing strategy

How SaaS Businesses Can Benefit from SEO and PPC Services Grow Your SaaS Business With These Exceptional Options SaaS or software-as-a-service allows you to access applications or services in the cloud. Most of the time, you don’t need to install and maintain software, but there are some exceptions. They are also called web-based software, on-demand …

Benefits of Building an App for the Healthcare Industry Find Out How They’re Changing the Medical Industry Technology is revolutionizing how we live and work, creating tremendous opportunities for businesses to succeed. Given the COVID-19 pandemic and technological advances, the healthcare industry has started to implement software to provide health services in an accessible way. …

In the new 2022 tech era, it’s not just an advantage to have marketing automation, but a requirement in scaling your business. A recent Harvard Business Review article assures that “the point of digital transformation isn’t to become digital, it’s to generate value for the business”.  Marketing automation is the system or process of making …

Are You a Distant Boss or a Remote Leader?

Aspiring to be a leader instead of just a boss isn’t a new concept. But since 2020, many experienced leaders have been leading remotely for the first time. And like everyone else, they’ve faced a whole new set of challenges.  In this post, we’ll address the challenges as well as the benefits of remote work. …

WOMEN’S LEADERSHIP IN TECH

Although it’s obvious to most of us that the tech industry would benefit widely from closing the gender gap, we don’t always know how to foster an environment for women’s involvement and leadership. As companies face a tech talent shortage, recruiting and retaining female candidates adds an extra challenge to the talent acquisition process.   That’s …

Negative keywords are an essential part of optimizing PPC campaigns

With Covid-19 having accelerated the need for digital transformation, the demand continues to outweigh the availability of developers, analysts, support, engineers, and IT specialists.  Therefore, companies must pursue new initiatives to overcome the IT skills gap in this competitive labor market.  A few of the initiatives companies are exploring include:  Hiring candidates from non-traditional backgrounds …

digital-marketing-trends

One powerful lesson 2020 taught us has been the importance of technology in business no matter the size of the company. Due to recent extraordinary circumstances, companies had to shift commercial efforts and focus on connecting to customers online.     However, structural change isn’t something that happens overnight and many businesses remain in the process of …

The IT recruitment Strategy

IT recruitment is a time and labor-intensive process that is increasingly becoming more arduous.  More and more companies are struggling to find the right talent to fill IT gaps. As a result, they’re dealing with stunted growth and unfulfilled potential.  In just three months in 2019, U.S. federal employment data revealed 918,000 unfilled IT jobs. …

how to find a transparent it services provider

Technologies that were once a competitive advantage have become a precious commodity in business.  Even the smallest start-ups are now investing in e-commerce sites, mobile applications, and business software.   Due to the shortage of tech specialists, U.S.-based companies turn to IT service providers to help keep up with demand. 94% of IT companies report using …

IT Outsourcing vs Staff Augmentation

All across the U.S. the words ‘outsourcing’ and ‘staff augmentation’ make the working-class cringe. It’s a knee-jerk reaction embedded in the culture, economy, and politics. Because, for many, these words translate to ‘job loss’. But why is that? And how are these negative connotations unfairly impacting the IT industry? We’ll dig into these topics as …