How SaaS Businesses Can Benefit from SEO and PPC Services

Grow Your SaaS Business With These Exceptional Options

SaaS or software-as-a-service allows you to access applications or services in the cloud. Most of the time, you don’t need to install and maintain software, but there are some exceptions. They are also called web-based software, on-demand software, or hosted software. This software is owned, supplied, and managed remotely by one or more providers. It is often accessible through an online web browser or desktop and mobile apps (as needed).

According to a study, over 80% of businesses use SaaS applications, says Team DevriX in their blogs. You can accelerate your business growth with the proper company structure, whether you’re a start-up or an established player. 

It can be challenging to start a SaaS company and keep it growing. However, thanks to technology-enabled marketing tools, there are now different ways to boost your company’s website and attract real numbers of potential customers. In this article, we’ll go over the most important ones: SEO (Search Engine Optimization, as a means to modify your visibility online) and Pay-per-click services.

You can use SEO and pay-per-click services online, employing someone into your in-house team or business. This intelligent tactic and assistance can help you scale your business to what you aspire to. Read further on how to use these two services in your business marketing strategy.

Reach New Customers and Keep Existing Ones Engaged with an Effective SEO Strategy

One effective way to increase your customer base is through Search Engine Optimization (SEO). Many companies don’t invest in SEO because they aren’t aware of its benefits. Business owners can somewhat overlook SEO for its gradual progress or the time it takes to see significant changes and metrics. This may be why some business owners aren’t aware of SEO’s long-term results.

As an owner of a SaaS company, you want a specific formula that applies to your business goals. Implementing a marketing strategy with SEO for companies, no matter how big or small the business is, will allow business owners to account for every growth stage. You are more likely to make sales online and impact your bottom line with more visibility.


There are many stages to SEO that include crawling, indexing, and positioning the content created on the web. Crawling is the word used to describe when Google finds information for the users online; it crawls through content to please the searcher in the most practical way it can as a SERP (Search Engine Result Page). Indexing and positioning involve optimizing the content for your company’s product or service according to the right and most proper keywords used to find or relate to this product. 

Therefore, SEO gives business owners more control in establishing and creating what goes on behind the scenes of their company’s overall strategy or website. By using the right keywords and tactics to optimize the brand for more opportunities, SEO tactics allow companies to anticipate future customer reactions and have a better hold on overall spending or investment put into the business. 

Benefits of SEO for SaaS Companies

Relevant and correct keywords can drive more prospects to a business sales funnel. SEO for SaaS businesses, however, goes beyond focusing on specific keywords. You will also need to use marketing content to expand topics on your website, creating a space where all information is connected. But what are the benefits SEO gives? How do we know SEO is being efficient? 

Nowadays, the uses and prices of Facebook and Instagram ads have been increasing. It makes companies diversify their current and future marketing channels by using organic strategies, such as SEO, to increase their online presence. 

Intelligently leveraging SEO will make SaaS companies grow. According to Ranjan, SEO permits:

  • Website visibility for potential customers with the search engine tools optimization.
  • Targeting real customers with specific keywords.
  • Ensures that websites become trustworthy and credible sources. 

Remember, SEO is not just adding keywords and backlinks to your business. It consists of quality and relevancy to rank on the top of search engine results pages. Therefore, your marketing content should be focused on your topic and expanded into a comprehensive structure. Your content should apply to your business by creating new pages that connect to the main website or further researching your niche and educating your customers on how you provide value.

Raise the Bar for Your SaaS Company Using Expert PPC Solutions: (Facebook/Google and Instagram Ads)

Pay-per-click is an advertising model where you pay for ads while visitors search for the relevant keywords associated with your service or product.

Accessible and flexible in the budget, PPC ads are essential in the digital marketing industry due to the many successful online businesses created during the last few years. Properly targeted PPC campaigns can optimize any SaaS business and increase your customer base.

PPC advertising is also great for bringing attention to your product or services. For example, you can offer valuable, downloadable content and promote it to the end by providing needed insight that the customers may not be aware of yet or will need. Another great idea is to make the sign-up process for your services as straightforward as possible so consumers don’t get frustrated and click away immediately.

PPC Brings Quick Results

Getting the most out of those PPC ads can be tricky if not carefully thought out. By implementing PPC for any SaaS company, you will ensure to build up a loyal fan base. In other words, get the word out about your SaaS platform to truly get those potential customers to care.

A PPC strategy is helpful to make these results stand out to your audience. PPC has the advantage that it can be set up and start showing results quickly. Implementing Google, Facebook, or Instagram ads lets you quickly cast a wide net to find new prospects and customers.

Implement a Strategy that Combines SEO and PPC

Due to the sales cycle length, multiple touchpoints are necessary before closing deals. Unfortunately, keeping your company in front of your customer’s minds is not an easy task. SEO and PPC are good strategies for SaaS companies who want to be seen in the market and are led by other well-developed digital organizations. 

Additionally, organic search drives more than half of web traffic or relevant keywords. Creating educational and comprehensive content, image optimization, and nailing down the technical aspects like site speed, SEO and PPC will get more attention to potential customers, or quality leads in the digital market.

SEO and PPC Outside the Web

You can enhance SEO and PPC efforts for your business with traditional off-page marketing SEO tactics and ads. However, it’s essential these days to go digital regarding business scaling. Reach out to our Nativo Marketing Unit for a free audit of your SaaS company’s SEO efforts. Get more information on how you can strengthen them as a small or medium-sized business owner.

External sources: