Launching an online store is exciting, but selecting the right eCommerce platform can be challenging. In the same way that choosing the wrong ingredients for a recipe can ruin a dish, selecting the wrong platform can destroy your online business.

Many online businesses need help finding one that fits their business needs and growth. Make this process easier with our talented tribe. With Nativo, there are no more headaches with one-size-fits-all solutions. We keep everything simple yet powerful. 

Let’s figure out how to make choosing an eCommerce platform smoother. 

Choose the right platform for your eCommerce business!

eCommerce Platforms and Their Role in Businesses

The best eCommerce platform significantly impacts many aspects of your business. In addition to listing your products online, eCommerce platforms automate and streamline many manual tasks and activities, including:

  • How quickly your business can grow and flourish, contributing greatly to its success.
  • Your business’s financial landscape, from initial development costs to ongoing maintenance expenses.
  • The means to control and enhance interactions between your business and its clients.
  • How you achieve your business goals and maximize the effectiveness and success of your online store.

What Are the 7 Things to Consider When Choosing an eCommerce Platform?

Business owners often choose an eCommerce platform with an upfront license fee that must be renewed annually.

Other options include:

  • Open-source eCommerce platforms
  • Cloud-hosted eCommerce platforms
  • SaaS eCommerce platforms

The least common, yet most ideal, solution is a customized platform, which is particularly beneficial for businesses with specific requirements. When determining how to choose an eCommerce platform based on your needs, make sure to consider these factors:

#1 Budget considerations

Budgets vary greatly depending on the type of platform your business uses. You must maintain your eCommerce site if you choose web hosting or an open-source platform. Costs can vary depending on size and complexity, and you might need technical help. 

On the other hand, SaaS platforms charge a monthly maintenance fee.

When updates are released, open-source platforms, in particular, require you to download and install them. Without these updates, your platform is at risk of hackers and cyberattacks. Again, you will need outside help to install these updates. 

Updates are included in the monthly fee on SaaS platforms, just like maintenance.

To make a money-wise decision, consider the impact these changes, updates, and maintenance costs have when starting your eCommerce store.

#2 Ease of use

To ensure a smooth and enjoyable UX for you and your customers, consider using eCommerce platforms that are easy to use.

With an intuitive platform, you can easily navigate and manage your online store. Adding products, managing inventory, and processing orders is a breeze with simple and intuitive interfaces.

As a result, you’ll save time, reduce stress, and be able to focus on other marketing strategies to grow your company, like inventory management, offline store integration, and email marketing, to mention a few.

#3 Customization and scalability

Can your store adapt to changes in consumer buying habits and provide a seamless user experience? Will your eCommerce platform grow as your business expands? If the answer is no, these factors could impact your success if it can’t adapt to evolving consumer behaviors and scale with your business.

Therefore, ensure you choose an eCommerce solution that needs upgrades and new features to stay relevant as consumer habits change. If you don’t do this, whenever you need to adapt it, you might have to switch to one that will enable modifications, which is costly and time-consuming.

Similarly, choose an eCommerce platform that scales with your business, even if it starts small. It’s crucial for long-term success.

#4 Features and functionality

Your online store will run smoothly from the start if you select a platform with the features you need, with built-in features that enhance the shopping experience and simplify tasks. This can include an inventory management system, secure payment options, and user-friendly navigation.

If off-the-shelf software falls short, custom eCommerce software is a great option. It lets you include the features your business requires and, with expert help, ensures an optimal solution, giving you a competitive edge.

#5 Security and compliance

One of the most significant considerations is security. Taking into account that eCommerce is a digital platform that accepts financial payments, you want to ensure your eCommerce provider follows the necessary security protocols.

To ensure that e-commerce platforms do everything they can to protect their customers’ privacy, they must have robust security measures.

Ensure your business’s platform has SSL certification, multi-factor authentication, secure payment gateways, anti-malware software, antivirus, and multilayer security.

To know more about this subject, check out the masterful advice of our experts at Nativo by reading our blog, “eCommerce Security 101: 6 Ways to Tell if Your eCommerce Site is Safe.

#6 Mobile optimization and multi-channel integration

Modern eCommerce sites should have responsive web designs. It allows your store to be viewed on all devices, including laptops, smartphones, and tablets.

Choosing a platform that allows you to implement UX best practices will save time and effort in creating an interface for each visualization.

Additionally, ensure that the platform you choose allows for an omnichannel experience. Having multiple channels is the best way to have a solid eCommerce sales strategy, reach your customers, and connect and coordinate the different ways you sell your products.

#7 SEO and marketing tools

SEO features are an integral part of many eCommerce platforms. Why? The more comprehensive SEO tools your platform provides, the higher your online store will rank in search engine results.

Considering that most online shoppers use search engines to look up reviews and information about the products they want to buy, using those keywords effectively can help grow your business. How exactly? By increasing your online store’s visibility and accessibility to potential customers.

Our blog about the Best SEO Strategies for eCommerce Websites in 2024 will provide you with all the necessary insights to ensure your site is discoverable for both users and search engines.

Common Mistakes to Avoid When Choosing eCommerce Platforms

Just as there are correct ways to choose an eCommerce platform, there are also wrong ways to go about it. Therefore, we have compiled some common mistakes business owners make during the process, ensuring you make only the right decisions.

Typical mistakes to avoid when selecting a platform for your business include:

  • Not defining objectives early in the eCommerce selection process to avoid wasting time and selecting the wrong platform.
  • Selecting a platform with excessive features beyond your needs leads to poor value for money.
  • Choosing a platform built on an inflexible infrastructure results in inefficient performance.
  • Underestimating the importance of a user-friendly interface and a mobile-optimized site.
  • Neglecting eCommerce security features to protect your business and customer data.
  • Overlooking the option of a custom-built solution with expert assistance, like our team at Nativo.

Which Platforms Are Best for eCommerce Businesses?

Choosing the best eCommerce platform can be challenging; however, there are notable platforms that stand out. You can select the one that best suits your requirements, budget, features, and security needs. Let’s take a look!

Platform #1: Squarespace

Squarespace offers sleek, customizable templates, making it a top eCommerce platform. This system excels at inventory management, provides analytical tools, and allows users to sell various types of products. Its integrated SEO and marketing tools increase user engagement and traffic.

Although it is user-friendly and has a smaller app store than competitors, it stands out for its design-centric approach and overall functionality.

Platform #2: Shopify

With its user-friendly interface, customizable designs, comprehensive payment integration, and SEO tools, Shopify is a leading eCommerce platform. The platform offers advanced analytics, a wide range of features, scalability, and support for shipping and POS systems.

Shopify’s mobile responsiveness and capabilities, like discount and gift card features, make it an ideal solution for businesses looking for robust, adaptable online retailing.

However, many factors affect the overall cost and flexibility, including:

  • Extra transaction fees if you don’t use Shopify Payments.
  • Limited customization without coding experience.
  • Higher monthly costs with add-ons.
  • Basic SEO limitations.
  • Dependence on third-party apps for extended features.
  • Little support for multiple languages and currencies.

Platform #3: WooCommerce

WooCommerce is a popular choice for creating versatile and efficient online stores. Besides being cost-effective, it offers extensive storefront customization, advanced features, SEO-friendly tools, efficient inventory management, powerful analytics, and robust customer support.

However, there are some disadvantages to WooCommerce, including:

  • WordPress dependency.
  • Technical know-how for setup and customization.
  • Performance problems with scalability.
  • Security vulnerabilities.
  • Additional costs for extensions and themes.
  • Regular maintenance and updates.
Ensure the success of your e-Commerce store by building the right platform for it!

Want to Implement a Targeted eCommerce Strategy? Let Nativo Help!

To stand out from most eCommerce platforms, consider tailor-made solutions to meet specific needs and ensure optimal performance! At Nativo, we simplify the process, helping you build, launch, and scale your online business effortlessly.

We specialize in crafting targeted eCommerce strategies and developing custom eCommerce software tailored to your requirements. Our dedicated team ensures that your digital presence remains strong during the initial build and ongoing maintenance.

Contact Nativo today and launch competitive campaigns, attract recurring clients, and boost your revenue with our expert eCommerce marketing services.