All businesses reach a point where they start to wonder how to improve user experience on website interfaces. They come face to face with the fact that user expectations are evolving. Thankfully, there are many ways to improve your website’s user experience, including navigation, design, and content.

Users are getting pickier by the second and demand quality material. They want a smooth, intuitive, and enjoyable web browsing experience on both their computers and mobile devices. If a website isn’t providing a quality user experience, users may quickly become frustrated and leave the site. This can lead to decreased engagement, fewer conversions, and less revenue.

The user journey is key when improving a website's UX.

What Makes a Good User Experience on a Website?

A good user experience on a website encompasses giving the user a sense of comfort, trust, and understanding. The website should be designed with the user in mind, providing a clear and intuitive navigation structure, familiar and easy-to-use interactive elements, and an overall consistent experience from page to page.

In addition, a website should also be secure and responsive. Users should be able to trust that their data is safe and that their interactions with the website will be handled efficiently. The website should be designed with performance in mind, ensuring that web pages load quickly and that the user can find the information they are looking for rapidly and intuitively.

What Are the Benefits of Improving My Website’s User Experience?

Firstly, it can make site visitors feel like their time is respected and valued. Ensuring that all website elements work seamlessly and quickly makes visitors feel that their time and effort are not wasted. This can lead to a positive emotional response and make website users feel more connected to your business.

Improving the user’s experience can also help reduce visitors’ stress and anxiety. Users can become frustrated and overwhelmed when a website is slow, directly affecting their decision to purchase from your website. By making the user’s experience smoother, visitors can find what they need quickly and easily, thus reducing their stress levels and encouraging them to stay longer on the site.

Finally, improving your website’s user experience can help increase customer loyalty. When visitors find it easy to navigate and use your website, they are more likely to visit again, creating a more positive overall brand image.

8 Best Practices That Can Drastically Improve Websites User Experience

Implement responsive design

Responsive design ensures that websites are accessible on any device, including mobile devices, and adjusts for various viewport sizes and resolutions. This creates a smoother experience for both your users and your team. Responsive design also eliminates the frustration of experiencing a broken website due to incompatibility with the device.

Optimize page load speed

No one likes to stay on a website with a slow page load, so improving load time and overall site speed is a must. Users can access the content quickly and efficiently by optimizing page speed. This helps reduce user frustration and creates a positive user impression, as the user is more likely to remember how quickly and efficiently the website’s page load time was.

Create clear and intuitive navigation

By creating intuitive, clear, and concise navigation, your website’s users can find and access the content they need with minimal effort. This encourages users to explore the website, making it more likely they will return in the future.

Implement effective information architecture

By organizing content logically and intuitively, users can find the information they need quickly and easily. This eliminates the frustration of struggling to find what they’re looking for and encourages them to explore the website further.

Utilize visual hierarchy

Users may leave the site in the first few seconds if there’s no logical order on how information is displayed. Visual hierarchy lets users quickly and intuitively understand the website’s structure and organization. This eliminates the need for users to guess the website’s structure and encourages them to explore it further.

Incorporate engaging visual design

By incorporating engaging visual design, users can quickly and easily identify the content they need and understand the website’s structure. This encourages users to explore the website further and can help create a lasting visual impression.

Design for accessibility

Designing for accessibility involves considering different physical, cognitive, and sensory abilities that could impact how a user interacts with a product. By providing straightforward and intuitive navigation, good contrast for text and visuals, and ways to adjust settings for audio, video, and other features, you encourage a wider range of users to explore the website.

Encourage user feedback

By encouraging customer feedback, websites can gain valuable insights into how users interact with the site and what they want to see improved. This allows most websites to make the necessary changes for better interaction.

Should I Conduct Regular Usability Testing for Ongoing UX Optimization?

Yes, you should conduct regular usability testing for ongoing UX optimization. Usability testing is valuable for identifying potential usability issues and ensuring your website is optimized. Regular testing allows you to track user behavior and feedback, analyze the results, and make necessary improvements to optimize the website’s user experience.

Here are some practical tips for conducting effective usability tests:

Set measurable goals for your usability tests

Before beginning any usability testing, it is essential to identify the goal of the test and what you hope to learn. This helps set the testing parameters and ensure measurable and trackable results. When setting goals, think about the specific experience you are trying to improve and the questions you are trying to answer. 

With clear goals in place, you will be able to measure the effectiveness of your tests.

Choose the right participants

When selecting participants, it is vital to choose those who are representative of your target audience. This will ensure that the feedback you receive is relevant to the experience you are trying to improve. Additionally, getting input from various users with different levels of expertise is crucial. 

This will give you a better understanding of how users interact with the website and where potential issues may lie.

Choose the right tasks

When selecting tasks, ensure they are relevant to the experience of the users and can be completed within a reasonable time. Consider the goals of the test, the expected user experience, and the user’s motivations. This will help ensure the tasks are meaningful and give you the insight you need to improve.

Track user behavior and feedback

As users interact with the website, observe how they navigate and take note of any issues they encounter. Additionally, ask users for feedback after they complete tasks so you can get a better understanding of their experience. This will help you identify potential areas of improvement.  

Analyze the results

After the tests, review the results and look for patterns or trends. Pay attention to any areas where users had difficulty or encountered issues. Use this information to make improvements and optimize the user experience. Additionally, consider the results in the context of the initial goals and objectives of the test to ensure that the results are meaningful and actionable.

Today's users navigate a web page or web application looking for a great experience.

What Are Some Emerging Trends in Website User Experience Design?

Staying up to date with the latest trends in website user experience design is essential for businesses to maximize the success of their online presence. By staying on top of the constantly evolving web design landscape, businesses can ensure that their websites remain user-friendly, engaging, and attractive to potential customers.

Additionally, by leveraging the latest trends in website UX design, businesses can create a more seamless and enjoyable online experience for their website visitors. This can lead to increased satisfaction, higher click-through rates, and better overall conversions.

Here are some examples of current emerging trends and key features in website UX design:

Product reveal hover effect

The hover effect is becoming increasingly popular to engage users and provide a unique, interactive experience. Hover effects provide visual feedback and allow users to interact with interface elements without requiring a click.

Using the hover effect, users can gain more information about an element or action before committing to it. This can help reduce user frustration and confusion and improve the overall experience. 

The hover effect can also create a more dynamic and engaging user interface. From subtle animations to eye-catching transformations, the hover effect can create an immersive and enjoyable experience.

Sophisticated scrolling

Gone are the days of basic scrolling. As more and more websites incorporate sophisticated scrolling into their design elements, users are being introduced to a more interactive and engaging experience. 

With creative scrolling techniques such as parallax, asymmetric, and multi-directional scrolling, UX designers create a more visually stimulating, interactive, and enjoyable experience for their audience.

Sophisticated scrolling allows websites to provide visitors with an immersive and unique experience, enhancing brand loyalty and engagement. By pushing the boundaries of scrolling, UX designers can create webpages and apps that will truly stand out from the competition.

Immersive brand experience

This trend harnesses many technologies, such as artificial intelligence and augmented reality, to provide users with an interactive and dynamic experience tailored to their needs. By creating a memorable and intimate experience, brands strive to enhance user engagement and dwell time.

A great example of utilizing the immersive brand experience trend is creating a virtual reality tour of the site, allowing users to explore the site through a 3D immersive experience. 

Additionally, brands can utilize augmented reality to create an interactive product catalog, enabling users to see the product in their environment before purchasing it or providing a virtual try-on service.

Interactive navigation

Traditional navigation methods are often rigid, with the user having to click through predetermined options. Interactive navigation, on the other hand, allows users to explore the website in a much more organic way. Instead of clicking through predetermined options, users can explore the website more intuitively by searching for the information they need.

By allowing users to explore and navigate the website more organically, designers can create websites that are more visually appealing and engaging. This can lead to increased website traffic and conversions, as users are likelier to stay on the website for extended periods and explore more of what it offers.

Turning negative experiences into positive ones

By looking for ways to turn frustrating experiences into positive ones, you will engage users with your brand personality and build trust. Turning negatives into positives also keeps users from becoming overwhelmed and frustrated and instead entertains them as they wait. 

It’s an excellent way to ensure your users have a great experience every time they visit your site, even if it crashes.

Animations, for example, can provide entertainment while users wait, such as loading bars that feature fun characters or animations that keep users engaged with the website. They can also delight users with surprises, such as interactive elements or hidden features that pop up in specific situations. 

Things like these make the experience more enjoyable and engaging, adding some fun to the overall experience.

AI-based sophisticated chat box enhancements

This trend responds to the growing demand for more personal interactions and efficient customer service. AI-enabled chat boxes can understand customer needs and provide tailored services and content.

New AI-based chat box innovations that allow for a more realistic, human-like conversational experience include:

  • Natural language processing (NLP) to understand customer queries
  • Adapting to customer behavior and preferences
  • Analyzing sentiment
  • Interpreting spelling errors and typos
  • Understanding grammar
  • Understanding complex vocabulary

Voice-to-speech search or assistance

Voice-to-speech search or assistance uses artificial intelligence (AI) and machine learning to interpret user input and deliver a response that meets their needs. This trend is becoming increasingly popular in various applications, from search engines to customer service chatbots.

Voice-to-speech search or assistance has the potential to dramatically improve the user’s experience by allowing people to quickly and easily interact with digital interfaces without the need for typing. AI and machine learning can also help generate more accurate and personalized results.


This trend aims to provide a sensory overload of visuals, colors, textures, and sound that encourages users to interact with the site and feel a connection with the brand. The idea is to create an immersive experience that resonates with potential customers and makes them feel part of something bigger.

This trend of overstimulation is being used in various ways, from e-commerce sites that use bold colors and animation to create an exciting shopping experience to websites that use bright colors and textures to create an energizing atmosphere. 

This design type is also used to create engaging experiences for mobile apps, where users are encouraged to explore and interact with the content.

All successful businesses stay up-to-date with the latest digital trends.

Always remember how vital it is to build a website with the user at its center. By implementing the latest UX design trends, websites can be improved to create a more enjoyable and engaging user experience. From product reveal hover effects to mobile-friendly, sophisticated scrolling techniques aimed to please mobile users. 

These trends can help to create an immersive experience that will keep online visitors coming back for more.

UX design can seem extremely complex and intimidating to people who are new to the field. It requires knowledge and experience in a variety of areas, including user research, user interface design elements, information architecture, Google Webmaster Tools, the use of white space, and more. It also requires a deep understanding of user needs and behaviors in order to design experiences that best meet them.

Additionally, UX design is constantly evolving, and practitioners must stay up-to-date on the latest tools and trends in order to stay competitive. All of these key elements make UX design a challenging but rewarding field for those willing to put in the work and dedication.

With the competing demands of running a business, it can take time to keep up with the latest trends in user experience. But the stress of trying to do it all can harm your business. Investing in UX design services can reduce complexity and make it easier to stay on top of your user experience goals.

At Nativo, we specialize in designing websites that provide an enjoyable experience for users and drive conversions. We are dedicated to understanding your business needs and developing a mobile-friendly website to help you stand out. Contact Nativo today, and let us help you improve the user experience of your web page and your overall marketing efforts.