Would you like to see your site climb to the top of search engine results and attract more visitors? No matter how hard you try, does your website still have low visibility and traffic?

Watching your search engine rankings stay low and your audience engagement drop can be frustrating. Don’t worry; we’ve been there and know how to help. As SEO experts, we’re about to share the best on-page SEO tools to boost your rankings and identify problems with your website.

Discover the best tools to keep your site ranking high on search engines.

What Is an On-Page SEO Tool?

An on-page SEO tool is an online app that helps you optimize your site through different SEO practices, including keyword analysis, meta tags optimization, and content quality improvement.

Search engine optimization experts, content strategists, digital marketers, website owners, and anyone running an online site use these tools to align content and structure with search engine algorithms so their web pages appear higher in search results.

How Do On-Page SEO Tools Improve Website Performance?

As mentioned before, SEO tools have advanced features that can improve your website’s performance in different ways. During an on-page SEO audit, the tool you’re using will help you detect if there are any areas or essential elements affecting the performance of your site, like missing keywords, meta descriptions, slow pages, poor user experiences, broken links, duplicate pages, etc.

With these insights, you adjust the content and structure to comply with search engine algorithms, which contribute significantly to improving website rankings and attracting organic traffic.

10 On-Page SEO Tools for Boosting Your Site’s Performance

An up-and-running website is an essential step for your online presence; however, ensuring it’s operating correctly is just as important. That’s why we’d like to share a curated list of powerful SEO tools that will help you get better results.

Based on our experience, we’ve handpicked these tools to help you improve different aspects of your on-page SEO efforts. Each has distinctive features and functionalities that can help you achieve your goals.

Here are the best SEO tools:

#1 Screaming Frog SEO Spider

The Screaming Frog SEO Spider tool is a versatile, comprehensive website crawler that can help you determine critical on-page SEO elements of your website. Whether you’re an SEO pro or a beginner, its intuitive interface and powerful features will enable you to uncover optimization opportunities and improve your site’s performance.


SEO Spider lets you crawl both small and big websites efficiently while letting you analyze the results in real time.

Here are some of the top advantages to using this tool:

  • Find broken links (404s) and server errors.
  • Identify temporary and permanent redirects.
  • Identify page titles and metadata that are too long, short, missing, or duplicated.
  • Discover duplicate content.
  • Extract data with XPath.
  • Review robots & directives.
  • Build XML sitemaps
  • Integrate with Google Analytics, Search Console, and PageSpeed Insights.
  • Crawl JavaScript websites.
  • Check your internal links and URLs.
  • Schedule your audits.
  • Keep track of SEO issues and opportunities.


It’s worth weighing the benefits of the free and paid versions of Screaming Frog SEO Spider. The free version crawls up to 500 URLs in a year, while the paid version crawls unlimited URLs for $259 per year. Consider your website’s size and needs before choosing.

#2 SEMrush

SEMrush is an all-in-one digital marketing tool that provides comprehensive solutions for SEO, PPC, and content marketing. The tools and data provided by SEMrush are essential for optimizing your online presence, driving traffic, and outperforming your competition, whether you’re a small business owner, a digital marketer, or an SEO professional.


As an SEO tool, SEMrush offers plenty of advantages, including:

Keyword research: 

SEMrush provides access to 6 robust tools that can help you identify high-performing keywords and drive targeted traffic to your website, including:

  • Keyword overview: evaluates keywords based on various metrics like search volume, CPC, and competition. 
  • Organic research: helps visualize the terms you currently rank for and identify competitors’ profitable keywords. 
  • Keyword magic tool: generates numerous keyword combinations from a single seed keyword for various content ideas. 
  • Keyword gap: benchmarks up to five competitors’ keyword profiles to find untapped SEO opportunities. 
  • Keyword manager: allows clustering and managing up to 2,000 keywords, integrating with other SEMrush tools, and facilitating team collaboration. 
  • Organic traffic insights: integrates with Google Analytics to analyze organic search performance.
On-page SEO checker: 

SEMrush uses 3 specialized tools to provide insights and suggestions for improving website health and overall SEO performance. The tools are:

  • Site audit: quickly processes pages and provides actionable solutions to website issues with customizable crawling settings. 
  • On page SEO checker: generates comprehensive improvement ideas for specific pages, covering link building, content writing, and SERP feature targeting. 
  • Log file analyzer: helps address structural and navigational issues, optimize bot activity, and manage crawl budgets by analyzing access logs to understand Google crawler interactions.
Local SEO: 

You can optimize websites for local searches, increasing your visibility in local search results and attracting more customers.

One of the most helpful features it’s the listing management tool. With it, you can ensure your business information is accurately listed in over 150 global directories. You can also quickly remove duplicate listings and incorporate real-time user suggestions so it keeps your information up-to-date.

Other tools for local SEO include:

  • Map rank tracker: Precisely track yours and your Google Maps rankings, with customizable map grids, reporting schedules, and targeted keywords.
  • Review management: Centralize review monitoring, respond to GBP reviews with AI suggestions and auto-replies, track review progress, and analyze competitors.
  • Position tracking: Monitor daily keyword performance across devices, track competitors, and assess search engine performance by ZIP code and local pack.
  • On-page SEO checker: Enhance search rankings by analyzing competitor strategies and industry trends, and prioritizing impactful to-dos.
  • Social media toolkit: Improve social media performance by posting and scheduling updates across online channels, including Google Business Profiles, from a single platform.
Rank tracking: 

With 3 dedicated tools, you can monitor daily keyword ranking changes in your target location. The tools include:

  • Position tracking: Monitor keywords, domains, and competitors on Google. Also, track campaign progress, identify and fix cannibalization, and optimize targeting with accurate data.
  • Sensor: Monitor daily ranking changes on Google and Baidu to track SERP volatility and detect potential algorithm updates.
  • Ranks: Research domains with the highest organic visibility, paid keywords, paid traffic, and estimated budget across global markets.
Link building: 

Find the right backlink opportunities to strengthen your site’s authority.

  • Backlink analytics: Track inbound links using a dynamic builder with the largest, fastest database, and find outreach opportunities based on competitors’ backlinks.
  • Backlink audit tool: Monitor and clean up your backlink profile to avoid Google penalties and ensure quality.
  • Link building tool: Acquire reputable backlinks through automated outreach campaigns.
Competitor SEO analysis: 

You can discover all the keywords driving your competitors’ strategies, giving you valuable insights for refining and optimizing your own SEO tactics.

  • Domain overview: Get a comprehensive analysis of a domain’s online visibility, growth trends over time, and market representation. 
  • Traffic analytics: Find out what your competitors are doing with the website traffic checker, discovering traffic metrics, trends, and competitor sources.
  • Organic research: Enter a competitor’s domain to gain insights into their organic search rankings and position changes with simple filters and detailed reports.
  • Keyword gap: Compare up to five competitors to identify gaps in their keyword strategies that you can target.
  • Backlink gap: Identify relevant link-building opportunities by comparing the backlink profiles of up to five competitors.


When considering SEMrush, evaluate your budget and select a subscription plan that aligns with your financial capabilities. You can choose the Pro for $129.95, Guru for $249.95, or Business $499.95. Each plan offers different features for different company sizes, needs, and projects.

#3 SE Ranking

SE Ranking is a powerful suite of tools to help you with everything you need to improve your SEO efforts. Using SE Ranking’s intuitive interface and clear insights, you’ll have all the information you need to master SEO.


SE Ranking offers a complete set of tools to boost your SEO game. The Rank Tracker keeps a close watch on your rankings, and the Website Audit feature ensures your website is in top shape. The Backlink Monitor dives deep into your backlink profile, and the On-Page SEO Checker analyzes your on-page SEO.

Need inspiration for keywords? The Keyword Suggestion Tool will help you find the right keywords. With the Competitive Research tools, you can discover what your competitors are doing in terms of SEO. And with the SERP Checker, you can track the progress of your SEO efforts.


When considering SE Ranking’s pricing plans, it’s essential to align your choice with your specific needs and team size. Here’s what you need to know:

  • The Essential plan, priced at $44.00, is ideal for individual SEO professionals, offering 1 manager seat and accommodating up to 10 projects.
  • If you’re part of an agency or small team, the Pro plan at $87.20 might be the perfect fit. It provides 3 manager seats and unlimited projects.
  • For larger agencies and enterprises, the Business plan, priced at $191.20, offers even more flexibility with 5 manager seats and unlimited projects.

#4 Google Search Console

With Google Search Console, you can find out how to make your site more visible and reach more people. With its suite of tools and reports, this tool will help you measure your site’s search traffic and performance, identify and fix issues that may affect your visibility, and stand out in Google’s search results.


Google Search Console can provide the following features:

  • Search analytics: Discover which queries drive users to your site so you can optimize your content accordingly.
  • Performance analysis: Analyze your site’s impressions, clicks, and position on Google Search to track performance metrics and identify areas for improvement.
  • Issue alerts: Receive alerts from Google when issues are identified on your site, enabling you to quickly address and resolve them.
  • URL inspection: Learn how Google views and interacts with your site’s content by accessing a detailed crawl, index, and serving information directly from the Google index.
  • Core web vitals: Assess vital user experience metrics like loading, interactivity, and visual stability to improve site performance.
  • Internal linking: Determine which of your pages is most linked within your website.
  • Search Console training: Get expert training on how to optimize your Google search appearance, increase organic traffic to your website, and improve your online presence.


One thing to keep in mind about this tool is that it only provides data for the past 16 months. After this time period, your website data is lost. Additionally, it depends on Google’s policies and practices for access to the platform, so any changes in algorithms or policies should be considered.

#5 Google Analytics

Using Google Analytics, you can track and analyze organic traffic, page performance, and user behavior to identify trends and optimize their strategies. You can also improve user experience to drive organic traffic and visibility.


When you use Google Analytics as an SEO tool, you can gain insight into:

  • Where your website traffic comes from, which helps you prioritize optimization efforts.
  • Understanding user behavior so you can optimize content and strategies to improve engagement and rankings.
  • Analyzing bounce rates to understand how engaging your content is and identify pages that need improvement.
  • Keeping track of conversions to determine if SEO efforts drive the desired actions on your website.
  • Identifying top landing pages to understand which pages attract the most traffic and optimizing them if necessary.


If you’re using Google Analytics, make sure that your account is configured to track organic search traffic and conversions.

Additionally, you need to regularly monitor your data and analyze it to identify trends, patterns, and areas to improve. Also, to make the best decisions, you need to keep up with trends and interpret the data.

Lastly, keep an eye on Google Analytics updates, as new features and functionalities may offer new ways to improve your SEO.

#6 Ahrefs 

Ahrefs is a must-have tool for anyone looking to up their SEO game and succeed online. With it, you can access the data and insights you need for keyword research, backlink analysis, competitor analysis, content exploration, and rank tracking.


We’re not lying when we say Ahrefs is an all-in-one SEO tool. Analyze your competitors’ strategies, optimize your website, and find out what keywords your customers are searching for.

Plus, you can get inspired by content ideas and find valuable link opportunities to boost your website’s authority. Ahrefs also lets you track your rankings over time, so you know if your SEO efforts are working.


When choosing an Ahrefs subscription plan, consider your needs and budget carefully.

  • The Lite plan, at $129 per month, offers essential data for small businesses and hobby projects.
  • Freelance SEOs and consultants may find the Standard plan, priced at $249 per month, more suitable.
  • For in-house marketing teams, the Advanced plan, costing $449 per month, provides additional tools and data.
  • Larger agencies and enterprises can opt for the Enterprise plan, which is customizable but requires an annual contract and direct consultation. 

#7 Moz Pro

Moz Pro offers a complete selection of tools for keyword research, rank tracking, site audits, and link analysis. Plus, it has a user-friendly interface and intuitive navigation, so even beginners can use it.


Stay on top of your rankings with the Rank Tracker, ensuring your website consistently shines in the limelight. Also, you can get to the bottom of your website’s performance with the comprehensive Site Audit feature, finding hidden issues and optimizing for top performance. 

Additionally, check out your backlinks with the Backlink Explorer and determine the quality of your on-page optimization using the On-Page Grader. The Keyword Explorer will inspire your content strategy. 

Learn about your competitors’ strategies with Moz Pro’s Competitive Analysis tools. Lastly, track your progress as you rise in the search engine rankings with the SERP Feature Tracker.


Moz Pro subscription plans offer solutions based on your needs. Keep in mind that annual plans provide better monthly pricing.

  • The Standard plan, at $99 per month, offers an ideal starting point for beginners.
  • The Medium plan, at $179 per month, provides ample limits and full access to keyword research tools.
  • For businesses and agencies, the Large plan at $299 per month offers the ideal balance of features and cost.
  • The Premium plan, priced at $599 per month, is tailored for large SEO-focused agencies and in-house marketing teams. 

#8 SurferSEO

With SurferSEO, you can boost your website’s performance in Google and other search engines. It allows you to optimize your content effectively and outrank competitors with its easy-to-use features and interface.


SurferSEO ensures your pages are search engine friendly with thorough content analysis. The data-driven insights it provides can also help you prioritize your optimization efforts effectively. 

You can get suggestions to enhance your content’s relevance and search engine ranking. Also, you can identify valuable keywords and content opportunities with its user-friendly keyword research tools.

But that’s not all! It goes beyond mere keyword density, offering detailed recommendations on headings, LSIs (Latent Semantic Indexing), optimal words and paragraph counts, and the number of images to include, all important factors in producing highly optimized content that not only engages readers but also stands out in search engine results.


Priced at $89 per month, SurferSEO offers an Essential plan ideal for getting started. At $129 per month, the Scale plan is tailored for mid-sized agencies and marketing teams looking for advanced optimization features and capabilities.

For agencies and teams looking to leverage AI technology for enhanced optimization, the Scale AI plan is priced at $219 per month. Perfect for marketing teams and large agencies, the Enterprise plan offers comprehensive features and custom solutions.

#9 Yoast SEO

Yoast SEO is a WordPress plugin that provides suggestions for improving meta tags, readability, and target keyword usage in your web page drafts. It helps you optimize your site’s content so that it attracts more organic traffic and improves your search engine ranking.


Yoast SEO provides easy content optimization suggestions for meta titles, meta descriptions, and keyword usage. You can also improve your content’s readability with Yoast SEO’s readability analysis feature, which highlights areas for improvement.

Additionally, it automatically generates XML sitemaps for your website, making it easier for search engines to crawl and index your content. With its content analysis tools, you can identify areas for improvement and track your progress over time.

The plugin also incorporates structured data and open graph tags, which improve search engine visibility and social media sharing by providing detailed information about your content.

Last but not least, it gives you suggestions for internal and external links, helping you boost your content’s authority and relevance.


While Yoast SEO offers a free version with basic features, some advanced functionalities, such as internal linking suggestions and content insights, are only available in the premium version, which is priced at $99 a year.

Also, before installing Yoast SEO, you need to ensure that it is compatible with your website’s platform and other plugins to avoid compatibility issues.

#10 PageSpeed Insights

With PageSpeed Insights, you can assess the performance of your web pages and identify areas for improvement. Google considers page speed as a ranking factor, so faster loading times can help your search rankings. Additionally, faster loading times lead to fewer bounces.


PageSpeed Insights analyzes how well your web pages load and perform and provides a detailed breakdown of various performance metrics. It then offers actionable recommendations to speed up your website.

Also, the tool provides insights and recommendations specifically tailored to improve your website’s mobile performance and core web vitals.


Even though PageSpeed Insights gives you valuable insights and recommendations, getting a perfect score isn’t always possible. Rather than just aiming for high scores, address critical issues that impact the user experience and loading times.

PageSpeed Insights analyzes your web pages based on factors like server response times, network conditions, and third-party scripts. You may need help from third-party providers or hosting services to optimize some factors you can’t control.

Identify your site's content optimization needs with the right on-page SEO tool!

What Should I Look for When Choosing an On-Page SEO Tool?

When it comes to on-page SEO tools, knowing what to look for can streamline your selection process and guide you to the right tool.

Take a look at some of the most relevant aspects to consider:

  • Evaluate the tool’s specific features.
  • Look for a tool with a user-friendly interface and intuitive navigation to simplify your workflow.
  • Ensure that the tool provides reliable and accurate data to make informed decisions.
  • Check if the tool integrates seamlessly with other platforms and tools you use.
  • Consider the level of customer support and training resources available to help you use the tool effectively.
  • Compare the pricing plans and consider the value offered by the tool in relation to its cost.
  • Read user opinions to see how other users feel about the tool and how effective it is.

Address Your SEO Challenges with Nativo’s Integrated On-Page SEO Services!

Navigating SEO problems can be tricky, but you’re in good hands with Nativo by your side! Trust our seasoned SEO professionals to analyze your website, identify optimization opportunities, and implement strategies that drive tangible results. Contact Nativo today, and let’s build a stronger online presence together!


Can on-page SEO tools help with keyword optimization?

Yes, on-page SEO tools can help with keyword optimization. They offer features such as keyword research, analysis, and optimization suggestions to help you identify relevant keywords, analyze their performance, and optimize your content.

Are there free on-page SEO tools available?

Yes, there are several free on-page SEO tools available. Some popular free options are Google Search Console and Google Analytics. 

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