Your website should be a powerful marketing and sales tool for your business. However, if it is not properly maintained, it can backfire and negatively impact your website’s performance.
In this blog, we’ll cover everything you need to know about this very important topic. Additionally, you’ll learn how to identify potential weaknesses your site may have, which might be the reason for low engagement, low conversion rates, and low traffic. Let’s dive in!
What Is Web Maintenance?
It is the process of monitoring and maintaining your website to ensure it runs smoothly, performs optimally, and works at its best. It involves numerous tasks to keep your website up-to-date to ensure it works at full capacity and engages and retains site visitors.
Why Is Maintenance Important for a Website?
Properly maintaining your site is critical to ensuring a solid online presence and maximizing your site’s effectiveness as a digital marketing tool. Updating your site keeps it up-to-date with current content, design features, and security standards.
In addition to providing a better user experience, fostering trust among visitors, and providing better visibility and higher rankings, regular maintenance also contributes to a higher conversion rate.
How Do You Handle Website Maintenance?
You can handle web maintenance in two ways.
The first is having an in-house team dedicated to maintaining your site. They can update content, ensure security, and optimize performance. However, scalability, ongoing training, and resources are required. Carefully consider these factors and potential trade-offs before choosing this approach.
The other way is to partner with an experienced service provider. When you have experts handling the technical details of site maintenance, you can focus on your core operations.
At Nativo, our tribe has vast experience providing professional website maintenance services. We can create a plan that suits your needs and delivers quality results.
What Are Common Web Maintenance Tasks?
While it may seem overwhelming, keeping your site running smoothly is essential. Regular upkeep helps prevent technical issues, enhances the user experience, and maintains a high ranking on search engine results pages (SERPs).
Here are some essential tasks for checking and maintaining your website:
1. SEO updates
SEO is a vital part of any website. With search engine optimization, you can enhance your site to appear higher in search engine results. For your website to rank well in search engines, you must update your content, keywords, meta tags, and titles.
2. Content updates
Aside from being an important element of SEO updates, your content is vital in maintaining your site’s relevance on search engines. Adding new blog posts, updating product descriptions, and removing outdated content are all part of regular website maintenance tasks.
3. Performance optimization
Another task is monitoring your site’s performance. By doing so, you can identify potential problems and take steps to improve your site’s speed and responsiveness.
Common issues that can be identified can be slow page loading times, unoptimized images, unused or redundant code, browser compatibility issues, mobile responsiveness problems, large page sizes, and even unexpected traffic spikes.
4. Security updates
Checking and applying security best practices is essential to regular site maintenance. Routine security scans are crucial for proactively identifying and resolving potential problems. Also, you should regularly update your website’s software, plugins, and content management system (CMS) to ensure it remains secure.
You should also install security patches as soon as they are released, whether your site is based on WordPress or built from scratch. This will prevent vulnerabilities in the software, which is essential for preventing hackers from gaining access.
5. Backup and recovery
Backing up your website is crucial for handling unforeseen issues effectively. An effective disaster recovery plan ensures that your site is quickly restored during a major incident.
Keeping regular backups of data and files prevents data loss and enables the restoration of your website if it’s ever compromised. However, these backups should be performed regularly, and procedures to restore backups must be tested periodically to ensure their effectiveness.
6. User experience
An integral part of web upkeep is evaluating and enhancing the user experience (UX), especially for an eCommerce site, since prioritizing UX is crucial for attracting and retaining customers.
As part of regular usability assessments, elements may be redesigned to align with UX best practices, navigation may be refined for seamless user journeys, and user feedback may be incorporated to improve overall usability.
Protecting Your Website From Cyber Threats
In addition to fixing loading issues, broken links, and outdated information, web maintenance addresses cyber security threats, safeguards sensitive data, and maintains consumer trust.
- Implementing and regularly checking an SSL certificate ensures encrypted data transmission, protecting sensitive information from potential interception by hackers.
- Strong password policies, multi-factor authentication, and secure payment methods further fortify the website’s defenses.
- Staying vigilant with the latest updates for web servers, plugins, and themes is crucial to minimize security risks.
With these site security measures, website owners can maintain trust among consumers and ensure a secure and reliable online platform.
What to Look For in a Website Maintenance Provider?
Choosing the right company is critical for ensuring your website’s ongoing health, security, and performance. By carefully considering these factors, you can make an informed decision when choosing a website maintenance service provider.
Here’s a checklist to guide you when selecting an agency:
- Examine the company’s track record and relevant experience. This includes their experience with your site’s specific platform or content management system (CMS).
- Make sure the provider covers vital aspects such as the ones we discussed. It includes security updates, backups, content updates, and performance optimization.
- Understand the provider’s response time to emergencies and ongoing support. A quick response time is crucial to addressing critical issues and minimizing downtime.
- Verify whether the provider can accommodate your site’s growth. With a scalable solution, you can adapt to changing requirements.
- Ensure that updates, issues, and performance reports are communicated.
- Analyze the website maintenance costs, considering hourly rates or monthly retainers.
- Consider customization options for your site’s specific requirements. Choose tailored solutions over one-size-fits-all approaches.
- Ensure the provider complies with relevant legal requirements if sensitive information is involved or the industry is regulated.
What Happens if a Website Is Not Maintained?
The more time you spend without regular upkeep on your site, the slower it runs, the fewer leads it generates, and the more likely it is to be hacked.
Site maintenance is easily overlooked since it does not always present immediate issues. However, just as a vehicle can deteriorate if it doesn’t get regular checkups, so can your site.
How Often Should You Provide Maintenance to Your Site?
It should be done regularly to ensure healthy performance, increase traffic, improve the user experience, and improve SEO rankings.
If you’re considering maintaining your own website, perform maintenance at least monthly, adjusting for your site’s size and complexity. Make sure to automate tasks like security scanning, plugins, and themes.
Check SEO and regularly update content, ideally monthly, for relevance. Also, test site accessibility and monitor uptime regularly.
How Much Does It Cost to Maintain a Website?
Maintenance services typically cost between $$300 to $600 per month for a small business with a simpler website and around $1,000 to $3,000 for a larger business with more extensive needs. However, maintenance services cost can vary depending on factors such as:
- Update frequency
- Chosen CMS
- Security needs
- Customization levels
- Reliance on external services
For that reason, budgeting during initial development planning is crucial. Doing so can help you avoid unexpected costs and ensure your site functions consistently.
While it is possible to do it independently, the technical and time-consuming nature of the process makes it more prudent to hire a web developer to avoid costly mistakes.
How Long Does Website Maintenance Last?
Website upkeep is a continuous process rather than a one-time task. Continual support can range from a few minutes per month to a full-time commitment, contingent upon the size, complexity, and nature of the website that requires attention.
Does Your Website Need Maintenance? Let Nativo Help!
Elevate your online presence with Nativo website development services! As part of our tailored solutions, we ensure that your website remains functional, optimized for user engagement, and generates revenue.
Our comprehensive website maintenance package covers everything from regular updates, security checks, and performance optimization.
Ready to enhance your site’s functionality and boost sales? Contact Nativo today and speed up your business growth!