Are you tired of investing time and money in social media campaigns that bring minimal returns? Are you looking for ways to increase your advertising revenue in 2024?

Unsure of which platforms will actually pay off and how to approach social media marketing? Don’t worry, we’re here to help. As digital marketing specialists and social media pros, we’ll guide you to the most profitable platforms, ensuring your efforts pay off. Let’s make your social media strategy work for you and get results.

Explore the most popular social media platforms to make money!

Can You Make Money on Social Media?

Yes! You can make money on social media! Whether you’re a small business owner, an influencer, or a passionate content creator, social media offers plenty of opportunities to earn funds. By developing the right strategies, like knowing how to advertise on social media, a bit of creativity, and a lot of effort to build a loyal and engaged audience, you can turn your content into a profitable resource.

How Social Media Platforms Pay

Social media platforms like Instagram, YouTube, TikTok, and Facebook provide several ways for creators to earn money, depending on your abilities.

Here are some of the most popular methods:

Ad revenue sharing

Platforms like YouTube and Facebook share ad revenue with creators. YouTube’s Partner Program is particularly beneficial, offering around $0.018 per ad view for qualifying users. The more views your videos get, the more you can earn.

Sponsored content 

Sponsored posts allow you to earn money by promoting products or services on your social media channels. Brands can negotiate fees with you based on your audience size and engagement rate. With these partnerships, brands can reach wider audiences while monetizing their popularity.

Affiliate marketing

Creators can earn commissions by promoting products and sharing links on platforms like Instagram and Pinterest. When followers buy through these links, the creator earns a percentage of the sale.

Selling products

Platforms like TikTok and YouTube allow creators to sell their own branded merchandise directly through their profiles. This can be an excellent additional income stream beyond ad revenue.

Which Social Media Platform Pays the Most?

YouTube and TikTok are the most lucrative social media platforms. Despite both focusing on content creation, they differ in one important aspect. YouTube is best suited for longer videos, while TikTok is best for short videos. While YouTube has also integrated short videos, long videos continue to be the most lucrative way to earn money on the platform.

There are also great opportunities to earn money online with Instagram and Facebook. Let’s compare the rates of these social media platforms:


According to The Social Shepherd, YouTube has 4.95 billion monthly active users worldwide, making it one of the best social media platforms to earn money online. If someone is interested in creating content on YouTube full-time, this social media platform generates a decent income.

How do YouTubers get paid?

YouTubers get paid through the YouTube Partner Program (YPP), which offers resources and monetization tools. Additionally, it allows you to share revenue from ads shown on your content.

You must have 1,000 subscribers with at least 4,000 valid public watch hours in the last 12 months or 10,000 valid public Shorts views in the last 90 days to be eligible for YPP.

You can earn more money if you have more viewers and engaging content. Your income is also affected by the type of ads you choose, such as skippable or non-skippable. The location of your audience is also important, since advertisers often pay a premium for specific regions or countries.

How much does YouTube pay for 1 million views?

The average YouTuber in the US earns between $.01 and $.03 per view, or roughly $10-30 per 1,000 views. For 1 million views, the earnings would be $10,000 at the lower end ($0.01 per view) and $30,000 at the higher end ($0.03 per view), depending on ad engagement, audience demographics, and ad rates.


Content creators find TikTok to be a lucrative platform. The app was initially popular for dance trends, comedy skits, and lip-syncing videos, but has evolved into a more extensive social media platform that allows users to create videos of all kinds, not just dancing or singing, and share them with others.

How do TikTokers get paid?

TikTok does not have a revenue-sharing program, unlike other social platforms. Instead, content creators can monetize their work through:

Sponsored content

By creating sponsored posts, you can promote a brand’s product or service to your followers and get paid by the sponsorship company. 

Brand partnerships

TikTok allows you to make money online by partnering with brands. Sometimes, you can contact these brands directly and pitch a partnership, but other times, they may contact you based on your following.

Live streaming

During live streaming, your viewers can also send you gifts or Diamonds (TikTok’s digital currency), which can be exchanged for cash. However, you must be 18 or older and have at least 1,000 followers with a 30-day-old account to start collecting Diamonds. TikTok keeps 50 percent of your earnings, and you keep 50 percent. 

TikTok Shop

With the TikTok Shop, you can shop directly within the TikTok app. It allows you to promote products in your videos and link them to make them easy to access and buy.

TikTok affiliate program

Through affiliate marketing, you can promote and sell another company’s products or services. Whenever a viewer buys a product or service based on your content, you earn a commission.

How many followers do I need to get paid on TikTok?

If you want to make money on TikTok, you’ll need at least 10,000 followers plus at least 100,000 video views in the last 30 days.

Our advice is to be creative and consistent by posting regularly and interacting with your followers. TikTok earnings are determined by engagement, followers, and content type. Also, keep in mind that creators who make viral content have a better chance of making more money.

How much does TikTok pay for 1 million views?

It’s estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. So, for 1 million views, you could make 20 to 40 dollars.


Instagram is a popular social media platform for sharing photos and videos. Influencers are the main beneficiaries since brands want to partner with them. Like other social media platforms, earnings are subject to the number of followers you have and the engagement of your audience.

How do Instagram content creators get paid?

In-stream ads on IGTV videos 

Instagram allows you, as a content creator, to monetize your IGTV videos through in-stream ads. These ads will appear while your viewers watch your content, giving you a share of the ad revenue.

Sponsored posts

You collaborate with brands to create promotional content, such as sponsored stories or giveaways, where you promote products or services to your audience in exchange for payment.


During your live broadcasts on Instagram, your followers can purchase badges, which are virtual gifts representing monetary donations. You receive a portion of the revenue generated by badges sent by your followers.

Affiliate marketing 

You can earn commissions by promoting products or services through affiliate marketing. Share affiliate links with your audience, and you’ll receive a commission when your followers make purchases using those links.

How much do reels pay?

Unfortunately, Instagram doesn’t pay creators to create reels. Previously, the Instagram Reels Play Bonus program was the primary method of getting paid for Reels on Instagram. This program ended in March 2023 and is letting existing deals expire.

How much does Instagram pay for 1,000 views?

Instagram no longer pays for views, so the best way to make money on the platform is to create creative content, build an audience, and apply any of the previously discussed methods of getting paid, which include IGTV ads, sponsored posts, badges on live streams, and affiliate marketing.


Through Facebook, users can connect with their friends, family, and favorite brands. Additionally, users can post text, photos, videos, and live streams on the app. Using the platform’s tools and features, Facebook creators share their stories, expertise, and creativity with their followers, whether it’s a personal blog, business page, or professional profile.

How do content creators on Facebook get paid?

Facebook does not pay creators just to share their content. Instead, the majority of creators earn more here through affiliate marketing and brand partnerships. Video views, which were added to the social media platform in 2023, can, however, help you make a noticeable difference in your earnings.

Here’s how it works:

Affiliate marketing

As with other platforms, you can earn money by promoting products and services to your followers and sharing affiliate links. Once your followers make a purchase using these links, you earn a commission.

Brand partnerships

Brands want creators whose audience aligns with their target market, allowing you to collaborate with them on sponsored content partnerships promoting products through sponsored posts, videos, and live streams.

Video views

Facebook provides monetization opportunities through video views, primarily by enabling ad breaks in long-form videos. When viewers watch these ads, you earn a share of the advertising revenue.

Which Social Media Platform is Best for Making Money by Content Format?  

Choosing the best social media platform really depends on the type of content you create, the consistency of your posts, and the engagement of your audience. Videos, however, are the most popular content creation format for earning money.

The top social media platforms that pay for video content are:

  • YouTube
  • TikTok

The biggest social media platforms to earn money from visual content is:

  • Instagram

For social media earnings through live streaming:

  • Facebook
  • Instagram
  • TikTok

Choosing the Right Platform for Your Advertising Goals

Choosing the right platform to achieve your advertising goals in digital marketing requires careful consideration and thorough research of the following factors:

  • Understand the demographics of your target audience and choose platforms where they are most active.
  • Evaluate the advertising options available on each platform and determine which best aligns with your goals. Different platforms offer different ad formats, targeting options, and budgeting methods, so choose the one that gives you the most flexibility and features.
  • Choose platforms that support the content format you plan to use in your advertising campaigns. For example, if you use video a lot, YouTube or Facebook may be better.
  • Make sure your platform provides robust analytics and reporting tools so you can track campaign performance, optimize ad spend, and achieve your advertising goals.
  • Find out what platforms your competitors use. Knowing where your competitors are can provide valuable insights into what platforms are most effective at reaching your audience.

Make Your Ads More Effective on the Best-Paying Platforms with Nativo!

At Nativo, we’re all about making your ads work harder for you on the best-paying platforms. With our smart solutions, we can help you connect with your audience better, get more people interested, and see better results for your business. Contact Nativo today and get ready to take your advertising strategy to the next level!


Who pays more, TikTok or Instagram?

In general, TikTok offers better earnings potential because it pays for views directly, while Instagram relies more on sponsored posts and partnerships.