Websites are multiplying rapidly in today’s digital age. Most small businesses, franchises, eCommerce businesses, and entrepreneurs are online, exploring advertising options and trying to maximize conversions. 

Even though there are many advertising methods and channels, some businesses need help to reach their target audience. As a result, their marketing efforts have yet to make progress.

Nativo is an excellent choice if you’re looking for a company that helps you achieve your marketing objectives. As an experienced PPC management agency, we oversee your PPC campaign and make sure it is continually optimized to generate results.

We understand that every company is unique and has particular requirements. So, we’ll ensure that every campaign is tailored specifically to your preferences.

Our PPC experts will listen to your needs, develop a custom plan, and keep you updated on the campaign’s progress to ensure it works. You can rely on our team to assist you with every aspect of pay-per-click advertising. 

What are PPC Management Services (pay-per-click)?

Pay-per-click (PPC) management is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC management services are companies that help businesses set up and manage their pay-per-click advertising campaigns.

According to Wikipedia, “Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.”

Pay-per-click (PPC) management is the process of managing a business’s digital advertising budget. A PPC agency like Nativo will execute your paid media strategy, and the main focus will be on designing and optimizing your PPC campaigns.

PPC management services help businesses determine which keywords to bid on, how much to bid, and how to create effective ad copy. They also help businesses track the success of their campaigns and make adjustments as needed. This can include testing different ad copy, adjusting bids, and targeting specific demographics.

How do pay-per-click (PPC) advertising services work?

PPC is similar to placing an ad in a print publication, except that your ad will appear in search engine results. In Google’s AdWords, you only pay when your ad is clicked on rather than for the space it occupies on a search engine results page.

An interesting detail is that you only pay Google when there is a real chance of making a sale, which makes the cost of PPC low. PPC ads are so specific that the people who click on them are very likely to be interested in completing a purchase.

What is the benefit of paid PPC management services?

You should include PPC in your digital marketing strategy for many reasons.

Because PPC lets you carefully place ads on multiple online marketing channels to reach your target audience, it’s a popular ROI-boosting marketing framework. Get significant benefits by getting Nativo’s PPC campaign management services.

These are the main reasons why you should run PPC campaigns with an agency:

  • In terms of marketing strategies, pay-per-click (PPC) ads are among the most economical options. Ensure that your PPC campaign is successful by delegating all the necessary tasks to an experienced PPC agency like Nativo.
  • Since ads start showing up for your selected keywords as soon as you submit a bid and have a good quality score, you may experience more significant website traffic in the first week of your PPC campaign. Having a close eye is vital to ensure it works correctly.
  • Tracking campaign results clarify which parts need to be changed to improve outcomes. Google Ads can track clicks, conversions, and more. Doing this can reveal to you if your target audience is clicking the ad, if you need to target better, or if you need to adjust the phrasing. With the proper methodology, an agency can fully control this data.
  • Pay-per-click (PPC) marketing lets you build a strategy for a particular target audience or niche. A PPC specialist must carefully select the keywords and define the buyer persona to ensure satisfactory results.
  • PPC advertisements give clients a simple way to buy your products. After clicking on one of your ads, users are taken to a landing page or a dedicated space on your website to take action.
Negative keywords are an essential part of optimizing PPC campaigns.
Negative keywords are an essential part of optimizing PPC campaigns

What do our PPC services include?

Nativo will help you manage your ad campaigns

We assist clients in reaching buyers through the most effective paid platforms, such as Google Ads and Facebook ads. Our PPC management services are designed to deliver the best results and the highest visibility.

When you work with Nativo, you can expect us to build a custom PPC strategy tailored to your business, industry, and goals. We set up and keep track of your advertising campaign and send you regular reports. To make sure PPC works and boosts ROI, we additionally adjust the copy, design, and targeting of current advertising as well as the account settings.

Our team can handle all major platforms, including:

  • Facebook Ads
  • Google Ads
  • Bing Ads
  • YouTube Advertising
  • Instagram Ads
  • Linkedin Ads
  • Twitter Ads

What to expect from our PPC  management services

Your business can increase conversions and revenue with our pay-per-click management services. We’ll do whatever it takes to make sure your campaign exceeds your highest expectations so that you can focus on running your business.

We offer top-notch services to give you whatever your business requires for successful outcomes. Count on our experienced team to provide you with the following:

Keyword Research & Management: If you want your advertising to show up in the appropriate search results, you need to use the proper keywords. PPC ads are displayed in response to specific search keywords entered by the user. Managing pay-per-click (PPC) campaigns require researching relevant keywords.

Channel Targeting: Search advertisements are the most common PPC ads, but there are many others. Google, for example, offers search and display ads. Google display ads appear on third-party sites. In PPC advertising management, search engines like Bing and social media networks like Facebook are also included.

Copy Creation & Optimization: Your PPC advertising strategies cannot function without content. A landing page is a page a user lands on after clicking on your pay-per-click ad. Well-crafted landing pages that keep visitors interested in your content are a vital component of pay-per-click advertising management.

Monitoring: When you launch a pay-per-click (PPC) campaign, you must track it to guarantee that it produces results. With PPC campaign management, you analyze the effectiveness of your campaign to see if you need to optimize keyword targeting, update ad copy, or modify the landing page.

A/B Testing: Constant split testing is one of the most potent ways to enhance pay-per-click return on investment. You can try out different combinations of text, images, and other things on the screen to find the best workflow.

Frequently Asked Questions

Let us know how else we can assist you with. Do you have a specific niche in mind? Let us know.

Your message will reach our Project Manager or Team of Developers to get your project going with the latest resources needed for the task.

Is PPC better than SEO?

SEO (search engine optimization) and email marketing are long-term techniques that take months to pay off, but the results are worth it. On the other hand, PPC is best for speedy results. People that click on your ads are 50% more likely to buy than organic visitors.

Why should I work with a PPC management company?

Running a campaign can be difficult if you and your team are unfamiliar with PPC. Working with a company that specializes in managing pay-per-click advertising campaigns means you have the benefit of working with professionals who know what it takes to run effective campaigns.

Additionally, professional PPC management companies offer extensive knowledge of the field, access to relevant industry contacts, and familiarity with various advertising channels.

If you hire professionals to manage your PPC campaign, they will know exactly what to do to maximize your ROI. The help of a PPC company can be beneficial because it will let you keep a closer eye on how your campaign is doing.

Is the quality of PPC traffic worth the investment?

Yes, if campaign planning is done correctly. Successful pay-per-click (PPC) advertising can increase traffic to your site and, ultimately, your business’s bottom line. The benefits of PPC are many, and you can start seeing them in a couple of weeks.

What are the different types of PPC Ads?

There are at least eight common types of PPC ads, but the most common are:

Paid search ads: It’s probably the most common PPC type. Google AdWords and Bing Ads show your ad when users search for keywords related to it.

Display ads: Display advertising targets web users while they browse. Display advertising differs from PPC search advertising because people looking for your product or service may see your ad and have already shown an interest in it.

Social media ads: Facebook and other social media platforms have many users who could be your customers. These platforms can boost website click-through rates with PPC advertising. You can use this type of ad to target specific demographics and interests.

What type of results can I expect?

Before getting to that point, you should know that the expected results take time. Nine months is a reasonable time frame to engage with a new PPC firm, including three months to develop a foundation and six months to fine-tune your campaigns. 

The expected results include some key metrics that can be measured with the following KPIs:

  • Increased traffic to your website: Quality score, impressions, click-through rate, average position, and impression share will increase.
  • Conversion: Conversion rate and source & conversion tracking.
  • Revenue: Cost per click (CPC), Cost per acquisition (CPA), and Revenue on ad spend (ROAS).
Is it expensive to advertise on search engines like Google?

Pricing for Google Ads varies based on several criteria. On the Search Network, the typical CPC for Google AdWords is $2 (search results). Cost-per-click (CPC) rates on the Google Display Network (affiliated sites) typically fall below $1. 

Some of the most competitive search keywords on Google can cost as much as $50 per click. These keywords are usually very competitive in industries with high customer lifetime values, like law and insurance.

How much should I spend on PPC per month?

The price associated with hiring a PPC management business will depend on the type of package you choose. Some companies may charge a flat fee, while others adjust their price according to your PPC marketing budget.