Local SEO Services For Growing Companies
Nowadays, when people need to buy a product, order food, or find a service provider near their location, they first look at the Internet. As of 2022, 78% of people regularly use the Internet to find out about businesses nearby. So, many people consider that if a company is not on the internet, it likely doesn’t exist.
That reality affects many business owners and service providers who have not noticed the power of the Internet and digital marketing. Imagine how many companies lose customers every day due to not having a website or not optimizing it for search engines.
Local search engine optimization is the solution if you want to go one step further and dominate the local market. Whether your company has years of experience or is just trying to position itself, investing in local SEO services will bring extraordinary benefits.
Google reports that 76% of smartphone users who do a local search visit a business within 24 hours, and 30% of Google searches are related to a specific location. So, if your business has a store, office, or another establishment, make sure it’s easy for customers to find you online. To achieve that, you need a well-optimized website built to reach local clients.
Local results will be provided if users specify a city in their query or if the search engine can determine the user’s location based on the device being used. For example, if you offer web design services in Los Angeles, every time a person adds a keyword plus a location that matches your website, they will likely find your services within the first few results.
Are you ready to get more customers in your area by using the best local SEO services? Then send us a request for a proposal to hear more about what you can get from our local search engine optimization services.
What is Local SEO & How Does It Work?
Even though the term “local SEO” has yet to be formally defined, the idea behind it is straightforward. It’s the practice of tweaking your website to perform better in geo-specific searches.
Any search engine optimization (SEO) campaign aimed at customers in a particular geographic area should focus on local search. Optimizing your website for local search is known as “local SEO,” and it’s a great way to boost your site’s visibility in your area.
Google, meanwhile, aims to provide the most relevant result for any search query. By optimizing and increasing the visibility of your Google My Business page in Google’s Local Pack/Map Pack, you can increase the number of times it appears in response to searches that are relevant to your business. This will allow you to reach more potential clients in your area and ultimately convert them into paying customers.
Some people believe that keywords in Google My Business descriptions, keywords in Google My Business services, participation in ad services, and the presence of an appointment URL impact your local SEO ranking. But that is incorrect. While these don’t affect your local search rank, they can help you find Google users searching for your business.
How Local Ranking Factors affect Your Local SEO Ranking?
- Relevance: The more information you provide about your business, the easier for search engines to find it. Comprehensive company information helps Google understand your business and link your profile to relevant searches.
- Distance: This indicates the distance between your company’s physical location and the search location. People searching near you will likely find you before others in distant areas. If a consumer doesn’t indicate a location, Google will calculate the distance.
- Prominence: SEO results depend on a company’s reputation. Your average rating and Google review count matter here. Search algorithms also include offline prominence, making this the most complex local ranking factor category.
Why is Local SEO Important?
Even though local and organic SEO are related in some ways, they still call for different strategies and optimization techniques. Local search engine optimization is crucial for any business that targets customers in a specific geographic location. You shouldn’t blow the chance to attract the attention of locals, who could be your future consumers.
Local search is a big way for local businesses to get leads, increase revenue, and attract people to their stores or offices. It also helps build their online brand awareness. Even if you are already implementing organic SEO, it is always a good idea to use the best local SEO strategies to boost your presence in your area.
These are some benefits of Local SEO
Online Visibility: Local SEO activities like citation and link building boost online visibility.
Potential customers can find your business easier.
Solid Reputation: Business reputation management builds trust. Content marketing can also help you become a thought leader and industry expert.
More calls: Optimizing Google Business Profile (formerly Google My Business) helps boost Google Maps visibility. Calls and in-person visits may increase.
Targeted web traffic: Local search engine optimization brings more qualified visitors to your site, which can lead to more signups, purchases, and other leads.Increase customers: Aside from attracting additional visitors to your website, you may also encourage more actual customers to pay a visit.
What Our Local SEO Services Include
You’ll need to use several methods and strategies to improve your site for local searches. If you can pull this off, it will help your company rise in local search results. Finding local keywords, enhancing a company’s Google Business profile, and constructing listing citations are all typical local SEO efforts.
Local SEO audit
We implement an in-depth evaluation of all aspects, from the site’s framework and content to its link profile and brand reputation.
Target local keywords
In addition to ensuring your website and content are optimized for local search, you should also actively try to get high rankings for local keywords. Using location-based keywords can boost your company’s visibility in local search results, making it easier for potential customers in your area to find and contact you.
Including references to your physical location in your website’s content is a key local SEO approach. Multiple approaches exist for achieving this goal. Start by ensuring your contact information (such as a phone number and physical address) is prominently displayed on your site. You can also add this information to your website’s metadata (such as page titles, H1 headers, and meta descriptions).
The next step is to write articles for your website and blog using local keywords. If you’re a doctor in Miami, Florida, and want to improve your search engine rankings, you may use the phrase “Miami Doctor” in the copy for your services page.
Local listing citation
Local citations are mentions of your company’s details (NAP), such as its name, address, and phone number, in local search results. Your local SEO strategy can benefit from each mention of your company’s NAP on the web. Numerous local citation sites exist, some specializing in specific niches or industries.
To get off on the right foot, it’s essential to have a solid grasp of your company’s ins and outs, geographic region, and industry. Just as important as adding new citations is auditing and managing old ones to ensure the data is correct and updated as needed.
In local search engine optimization, obtaining local links is crucial. Increasing the links to your site will make it more visible online and give people in your area more ways to find it. Building links can do more for your business than just making it more visible. It can also give your brand more credibility and authority.
Link building for a local business frequently involves community outreach, engagement, and participation. Our local SEO packages include a custom link-building method to help your website quickly rise to the top of its field.
Google My Business optimization
Google Business Profile listings contain essential business information displayed when users search for businesses in their area. If you want your business to show up high in Google’s local search results, you must ensure that your Google Business Profile is optimized.
Also, if you want to increase your online visibility, it’s crucial to ensure that your company’s name, address, and phone number (NAP) are consistent and up-to-date throughout your listings. In addition to your “NAP” information, you can include details like your website, opening hours, reviews, and more.
What to Expect From A Local SEO Campaign
You can boost your brand’s visibility among local, high-intent consumers by increasing your efforts in local SEO. At Nativo, we provide a tailored SEO plan, professional campaign management, and consistent reporting to help your site rise in the search engine rankings for relevant local keywords.
We offer personalized, top-quality local SEO services to better support local businesses and those focusing on a specific area. Our extensive local SEO experience allows us to quickly scale up search engine marketing for businesses of all sizes.
At Nativo, we have the skills and experience to deliver top results and improve SEO performance for businesses in a specific area or niche without sacrificing technical details. We also include SEO strategies to help a local business appear more often in Google search results. These strategies include creating a complete Google My Business page, developing a mobile-friendly website, and optimizing using keyword research and locally relevant content.
Local search engine optimization is an excellent idea for your marketing plan.
If you plan to implement local SEO, working with an experienced SEO agency like Nativo is a must!
Get complete local search engine optimization management from Nativo! Contact us to start selecting the best option for your business and receive complete local search engine optimization management. Our local SEO experts are ready to provide solutions that exceed your expectations.
Convert Local Rankings Into Sales
Customers who want the best goods and services look for the best options nearby. Will you be there when potential clients in your area need you? Are you implementing the right strategies to make them choose you over the competitors near you?
People conducting local searches typically want to learn more about the businesses they find. Giving them essential information on your website and through trusted directories can help your marketing and bring in more business. The best part is that local SEO is cost-effective and can produce results in a few weeks.
As a local SEO company, Nativo provides guidance and assistance if you want to improve your local SEO. As a well-established company with more than ten years of experience, we can provide you with the precise, high-quality strategies and technical expertise needed to create a unique website that revamps your online visibility.To put you in a stronger position to market your goods and services, our team will regularly follow up on your local SEO techniques to ensure everything is done right. Additionally, we’ll assist you with launching a new website, including design, mobile optimization, a Google profile, and search engine optimization (SEO).
Frequently Asked Questions
Let us know how else we can assist you with. Do you have a specific niche in mind? Let us know.
Your message will reach our Project Manager or Team of Developers to get your project going with the latest resources needed for the task.
How does local SEO work?
Even though local SEO’s primary purpose is to raise a company’s profile in searches that have a specific geographic focus, many companies have a hazy idea of how Google displays results for “near me” queries or the elements that contribute to their rankings.
Local search engine results pages (SERP) have three components: the map, the local pack, and the organic results. The map is followed by three nearby businesses and a Local Finder to see more results and organic results relevant to the user’s location and query on desktop and mobile.
Those first results are businesses with GBP and websites optimized for local SEO. If you show up at the top of Google’s local search results, especially in the Local Pack, your chances of being seen are much higher.
Who can benefit from local SEO?
Businesses that want to increase their search exposure in a specific area should concentrate on local SEO.
Local search is vital for franchises, retail chains, local shops, financial services brands, service providers, and any brand that serves local clients. No matter how big or small your company may be, local SEO is the best alternative to achieving organic online positioning.
How does Google rank search results?
Google uses web crawlers to scan and index pages to rank websites. Each page is rated based on Google’s assessment of its authority and user-friendliness. Google then arranges them in the order you see on the search results page using an algorithm with over 210 known parameters.
As a result, if you show up higher in the search result pages for a particular search query, it is because Google considers you the most authoritative and relevant result. These search result pages provide specialized responses to keyword and phrase-based search requests. Google’s AI can also understand the meaning of each question, which lets it look at them as ideas instead of just words.
What are local SEO ranking factors?
According to Whitespark’s “2021 Local Search Ranking Factors” survey, these are what the best local SEO companies believe are the top Local Pack ranking factors:
- GBP primary category.
- Keywords in the listing title.
- Proximity of the business address to the searcher’s location.
- Physical address in the city of search.
- Additional GMB categories.
- High numerical star ratings.
- Completeness of GBP listing.
- Quality and authority of inbound links to the associated domain.
- Keywords in native Google reviews.
What are GBP citations?
Citations are any references to your company’s name on the Internet, whether or not they contain a direct link to your site. Some examples of citations are Google’s local business listings, review websites, and your own website.
Citations are essential to local SEO because Google wants only to show results from legitimate businesses. Putting your NAP on more sites, like GMB, makes it more likely that the algorithm will find your listing when someone searches for it.
Our SEO Services
Increase Your Search Rankings and
Get Discovered More Online
Want to dominate your local search results? Contact Nativo! We offer professional local SEO services that will get you found by potential customers in your area.
Looking for technical SEO services? Nativo can help! We are experts in the field and can help you improve your website’s visibility & ranking on search engines.
Looking for a technical SEO audit? Nativo offers expert-level audits to help you fix issues that are hindering your website’s ability to rank well on Google.
Nativo offers website & page speed optimization services that create fast & responsive sites. Let us help you make your site load faster & rank higher on Google.
If you want your website to rank highly on search engines, it’s essential for you to use search engine optimization strategies. Customers won’t come just because you’ve created a website.
Nativo offers professional content marketing services to help you attract and convert customers. We’ll create high-quality content that resonates with your audience!